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LEARNING TO LEVERAGE THE LUNATIC FRINGE.

• Authors : Mcconnell, Ben; Huba, Jackie

Subjects: BUSINESS enterprises; CUSTOMER loyalty; CONSUMERS

• Source: Advertising Age. 7/10/2006, Vol. 77 Issue 28, Special section p14-15. 2p. 8 Color Photographs.

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JC PENNEY BETS BIG ON AMERICAN LIVING.

• Authors : Zmuda, Natalie

Subjects: BOYLSON, Mike; J.C. Penney Co. Inc.; CLOTHING industry marketing

• Source: Advertising Age. 2/18/2008, Vol. 79 Issue 7, p8-8. 1/2p. 2 Color Photographs.

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OLD NAVY TRIES TO GET A NEW IMAGE.

• Authors : Zmuda, Natalie

Subjects: CAPE, Michael; GAP Inc.; ADVERTISING media planning

• Source: Advertising Age. 2/11/2008, Vol. 79 Issue 6, p10-10. 1/3p.

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MARTA WÖHRLE.

• Authors : Ives, Nat

Subjects: WOHRLE, Marta; DIGITAL media; HACHETTE Filipacchi Media US Inc.

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, pS-16-S-16. 1/5p.

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Rahman leads Kraft ethnic effort.

Subjects: RAHMAN, Jill; MARKETING executives; KRAFT Foods Inc.UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p27-27. 1/7p. 1 Color Photograph.

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