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Periodical

Brand loyalty opportunities abound.

Authors : Giegoldt, Laura

Subjects: *TEENAGE consumers; *HISPANIC American consumersUNITED StatesADAMS, Loretta

Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS8-S10. 2p.

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Periodical

CULTURE MOSAIC.

Authors : Meyers, Tiffany

Subjects: *TEENAGE consumers; *CONSUMERS; *MARKETINGUNITED States

Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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Periodical

Marketing messages for women fall short.

Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: *WOMEN consumers; *MARKETING; *ADVERTISINGUNITED States

Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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Periodical

Foreign flavors, mainstream taste.

Authors : Williamson, Debra Aho

Subjects: *HISPANIC American consumers; *ASIAN American consumers; *TARGET marketingUNITED States

Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

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Periodical

Nielsen ups Hispanic homes.

Authors : Friedman, Wayne; Teinowitz, Ira

Subjects: *HISPANIC American consumers; *TELEVISION; TELEVISION viewersNIELSEN Media Research Inc. ; TELEMUNDO Network Group LLC

Source: Advertising Age. 5/7/2001, Vol. 72 Issue 19, p3-52. 2p.

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Periodical

Youthful thinking.

Authors : Halliday, Jean

Subjects: *YOUNG consumers; *MARKETING strategy; AUTOMOBILE marketingFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; TOYOTA Motor Sales USA Inc.

Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, ps14-s16. 2p. 1 Color Photograph.

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Periodical

By focusing on family, healthcare moves forward.

Authors : Wagner, Mary

Subjects: *HISPANIC American consumers; *MARKET segmentation; HISPANIC AmericansUNITED States

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS16-S17. 2p. 4 Color Photographs.

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Periodical

Marketing to Hispanics.

Authors : Zbar, Jeffery D.

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET segmentationUNITED States

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS1-S20. 2p. 16 Color Photographs.

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Periodical

Marketers boost spending on Spanish-language radio.

Authors : Wilke, Michael

Subjects: *RADIO broadcasting; *HISPANIC American consumers; *MARKETINGUNITED States

Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS22-S23. 2p. 1 Chart, 1 Graph.

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Periodical

Spanish-language TV upgrades program fare.

Authors : Zbar, Jeffrey D.

Subjects: *TELEVISION broadcasting; *HISPANIC American consumersUNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN; TELEMUNDO Communications Group Inc.

Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS18-S21. 3p. 6 Color Photographs.

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