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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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WINNING BIG.

• Authors : Braiker, Brian

Subjects: *ADVERTISING; *HISPANIC American consumersCRAYOLA LLC CRAYOLA LLC CRAYOLA LLC 004298753

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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Online Travel Agencies Go on $ummer $pending $pree.

• Authors : SCHULTZ, E.J.; PASQUARELLI, ADRIANNE

Subjects: *ADVERTISING spending; *TRAVEL agents; *HOTELS

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0020-0020. 1p.

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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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MILLENNIAL MINDSET HELPS 116-YEAR-OLD NORDSTROM BOOM.

• Authors : Pasquarelli, Adrianne

Subjects: *SALES; *MILLENNIAL consumers; *TEMPORARY storesNORDSTROM Inc. 007942915 NORDSTROM Inc. NORDSTROM Inc. 007942915 007942915 NORDSTROM Inc. 007942915 JWN

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0004-0004. 1p.

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ANA TARGETS A NEW OPPONENT: FACEBOOK.

• Authors : Pollack, Judann ; Stein, Lindsay

Subjects: *INTERNET advertising; *CONSUMERSASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851 ; MEDIA Rating Council (Organization)FACEBOOK (Web resource)...

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0003-0003. 1p.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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NOT JUST FOR RETIREES ANYMORE, HAMMOCKS SEE UPSWING IN SALES.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *HAMMOCKS; *CONSUMER preferencesNPD Group Inc. NPD Group Inc. NPD Group Inc. 065936890POWELL, Matt

• Source: Advertising Age. 8/1/2016, Vol. 87 Issue 15, p0030-0030. 1p.

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AGENCY OF THE FUTURE.

• Authors : Bruell, Alexandra

Subjects: *ADVERTISING agencies; *CHANGE; *CONSUMERS

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0032-0032. 1p.

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MEDIA AGENCY OF THE YEAR.

• Authors : BRUELL, ALEXANDRA

Subjects: *ADVERTISING agencies; *CONSUMERS; *MARKET positioningUM (Company) ; CLEAN & Clear (Company) ; JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ

• Source: Advertising Age. 1/25/2016, Vol. 87 Issue 2, p0045-0045. 1p.

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B-TO-B CMOS TACKLE DATA, CONTENT IN 2016.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *MARKETING; *MILLENNIAL consumers

• Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0020-0020. 1p.

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GLOBAL NEWS.

Subjects: *ADVERTISING; *BLACK Friday (Retail trade); *HOLIDAY shopping

• Source: Advertising Age. 11/16/2015, Vol. 86 Issue 22, p0011-0011. 1p.

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FOR CATHY HUGHES, INFORMATION IS POWER FOR BLACK COMMUNITY.

• Authors : Crain, Rance

Subjects: *RADIO talk show hosts; *AFRICAN Americans; *ADVERTISINGRADIO One Inc. RADIO One Inc. RADIO One Inc. ROIAHUGHES, Cathy, 1947-

• Source: Advertising Age. 11/9/2015, Vol. 86 Issue 21, p0028-0028. 1p.

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ONE YEAR LATER, HOW IS VIACOM’S DATA PLAY HOLDING UP?

• Authors : POGGI, JEANINE

Subjects: *MARKETING; *MASS media industry; *CONSUMERSVIACOM Inc. (2006- )SCHIRESON, Kern

• Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0020-0020. 1p.

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HOW TO CREATE A REWARDS PROGRAM THAT REALLY WORKS.

• Authors : Rodriguez, Ashley

Subjects: *AWARDS; *CONSUMERS; *POSITIONING (Advertising)

• Source: Advertising Age. 6/15/2015, Vol. 86 Issue 13, p0042-0042. 1p.

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SPIKE LEE ON CLIENTS, THE KNICKS AND THE NEED FOR CHANGE IN ADLAND.

• Authors : Crain, Rance

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *MARKETINGAMERICAN Advertising Federation AMERICAN Advertising Federation AMERICAN Advertising Federation 072663339LEE, Spike, 1957-

• Source: Advertising Age. 5/4/2015, Vol. 86 Issue 9, p0066-0066. 1p.

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ELECTIONS INSPIRE MARKETERS (AND VICE VERSA?).

• Authors : Schultz, E.J. ; Diaz, Ann-Christine

Subjects: *ADVERTISING campaigns; *POLITICAL advertising; *CONSUMERSUNITED StatesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU; LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. 107905085

• Source: Advertising Age. 3/7/2016, Vol. 87 Issue 5, p0026-0026. 1p.

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RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

• Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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WHY RETAILERS ARE MISSING OUT ON MOBILE WITH MILLENNIALS.

• Authors : Pasquarelli, Adrianne

Subjects: *RETAIL industry; *MILLENNIAL consumers; *CELL phone advertising

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0020-0020. 1p.

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‘NEAR FIELD’ MARKETING GETS CLOSER TO SHOPPERS.

• Authors : Morrison, Maureen

Subjects: *ONLINE shopping; *BUSINESS partnerships; *NEAR field communication

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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Famed brands of yesteryear find new life at Vermont Country Store.

• Authors : Bulik, Beth Snyder

Subjects: *RETROMARKETING; *NOSTALGIA marketing; *OLDER consumersVERMONT Country Store Inc.VICKERS, Chris

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p11-11. 1p.

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RETAILERS DUKE IT OUT FOR HISPANIC SHOPPERS’ DOLLARS.

• Authors : Rodriguez, Ashley

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET repositioningTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; MACY'S Inc. MACY'S Inc. MACY'S Inc. M

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0026-0026. 1p.

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SHAKING UP THE ETHNIC-CARE AISLE.

• Authors : Neff, Jack

Subjects: *PERSONAL care products industry; *AFRICAN American consumers; *TARGET marketingWALKER & Co. ; SALLY Beauty Supply LLCWALKER, Tristan

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0027-0027. 1p.

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FIXING E-COMMERCE MEASUREMENT’S DATA BLACK HOLE.

• Authors : Neff, Jack

Subjects: *ELECTRONIC commerce; *CONSUMER panels; *SALESINFOSCOUT (Company)

• Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0019-0019. 1p.

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‘PHARMAGEDDON’ ENDS AS FLOODGATES OPEN FOR DRUG ADS.

• Authors : Bruell, Alexandra

Subjects: *MEDICAL care; *ADVERTISING; *BUDGET

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0008-0008. 1p.

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TOP AD CAMPAIGNS OF THE 21st CENTURY.

Subjects: *PERSONAL beauty; *ADVERTISING campaigns; *CONSUMERSUNILEVER Group (Company)

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0016-0016. 1p.

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IN CHINA, THE DOGS HAVE THEIR DAY.

• Authors : Doland, Angela

Subjects: *CONSUMERS; *PET food industry; *CONSUMPTION (Economics)CHINA

• Source: Advertising Age. 12/8/2014, Vol. 85 Issue 24, p32-32. 1p.

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FLO'S PROGRESSIVE PROGRESSION.

• Authors : Rodriguez, Ashley

Subjects: *FICTIONAL characters; *CONSUMERS; *AUTOMOBILE insurance companiesPROGRESSIVE Corp. PROGRESSIVE Corp. PROGRESSIVE Corp. PGR

• Source: Advertising Age. 11/17/2014, Vol. 85 Issue 23, p1-1. 1p.

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HITS & MISSES.

Subjects: *RETAIL industry; *CONSUMERS; *STRIPTEASE clubsUNITED StatesGENERAL Motors Co....

• Source: Advertising Age. 10/27/2014, Vol. 85 Issue 22, p0003-0003. 1p.

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What we talk about when we talk about 'content'.

• Authors : Dumenco, Simon

Subjects: *CONTENT marketing; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

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HOW YOUR BRAND CAN WIN ON AMAZON.

Subjects: *PRODUCT management; *INTERNET marketing; *INTERNET advertisingAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 9/15/2014, Vol. 85 Issue 19, p0025-0025. 1p.

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POWERED BY MILLENNIALS.

• Authors : WENTZ, LAUREL

Subjects: *HISPANIC American consumers; *MILLENNIALS; *SPENDING power (Constitutional law)UNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN

• Source: Advertising Age. 7/28/2014, Vol. 85 Issue 16, Following pS003-S003. 1p.

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Why can't b-to-b advertising be more like b-to-c? It already is.

• Authors : Crain, Rance

Subjects: *ADVERTISING; *MERGERS & acquisitions; *INTERNET marketingOGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p44-44. 1p.

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THREE STRIKES FROM T-MOBILE.

• Authors : Bergen, Mark

Subjects: *CONSUMERS; *IPHONE (Smartphone); *STREAMING technology

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p8-8. 1p.

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J.C. PENNEY: HISPANIC WOMEN ARE OUR 'NORTH STAR'.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *MARKETING strategy; *TARGET marketingJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP

• Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p25-25. 1p.

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LUNCHABLES TARGETS LUCRATIVE TEEN MARKET.

• Authors : Schultz, E. J.

Subjects: *PRODUCT management; *NEW product development; *BRAND extensionKRAFT Foods Group Inc.

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p12-12. 1p.

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Why (and how) you should go after the gay dollar.

• Authors : Johnson, Bradley

Subjects: *LGBTQ+ consumers; *LGBTQ+ business enterprises; *GAY consumers

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p22-22. 1p. 1 Chart, 1 Graph.

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'Urban' trope misses a large swath of black consumers.

• Authors : Slutsky, Irina

Subjects: *ECONOMIC conditions of African Americans; *AFRICAN American consumers; *SINGLE mothersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p15-15. 1p. 1 Color Photograph.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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'MY BLACK IS BEAUTIFUL'

• Authors : Neff, Jack

Subjects: *ADVERTISING campaigns; *BLACK women; *BLACK people as consumersPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGREID, Najoh Tita

• Source: Advertising Age. 8/27/2007, Vol. 78 Issue 34, p1-21. 2p. 2 Color Photographs.

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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: *TEENAGE consumers; *CONSUMERS; *TEENAGERSUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Exclusive: Teens' take on brands.

Subjects: *MARKETING; *TEENAGE consumers; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 3/4p. 3 Color Photographs.

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Beer, auto, retail energizing radio airwaves.

• Authors : Fitzgerald, Kate

Subjects: *RADIO audiences; *RADIO broadcasting; *RADIO advertising

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, pS-6-S-6. 2/5p.

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AG tailors mobile entertainment.

• Authors : Wentz, Laurel

Subjects: *TARGET marketing; *HISPANIC American consumers; *AFRICAN American consumersAG Interactive (Company) ; UNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVNMONTES, Nicholas

• Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, p38-38. 3/5p. 3 Color Photographs.

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