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Periodical

HOW TO CREATE A REWARDS PROGRAM THAT REALLY WORKS.

Authors : Rodriguez, Ashley

Subjects: *AWARDS; *CONSUMERS; *POSITIONING (Advertising)

Source: Advertising Age. 6/15/2015, Vol. 86 Issue 13, p0042-0042. 1p.

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Periodical

'Superstars' of spending.

Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

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Periodical

Ad spending booming for gay-oriented sites.

Authors : Gilbert, Jennifer

Subjects: *INTERNET; *ADVERTISING; *ADVERTISING agencies

Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, p58-58. 1/2p. 1 Color Photograph, 1 Black and White Photograph.

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Periodical

PARTNERSHIP FOR A DRUG-FREE AMERICA: "TEXT"

Authors : Wentz, Laurel

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *PUBLIC service advertisingLAPIZ (Company)

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p34-34. 1/6p.

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Periodical

CADBURY'S STRIDE GUM: "HERENCIA"

Authors : Martinez, Laura

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *CHEWING gumJWT Puerto Rico (Company)

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p34-34. 1/6p.

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Periodical

HISPANIC CREATIVE ADVERTISING AWARDS.

Authors : Wentz, Laurel

Subjects: *HISPANIC American business enterprises; *ADVERTISING agencies; *HISPANIC American consumers

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p30-31. 2p.

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Periodical

CALIFORNIA MILK PROCESSOR BOARD: "MEDUSA"

Authors : Wentz, Laurel

Subjects: *ADVERTISING agencies; *MILK industry; *HISPANIC American consumersGRUPO Gallegos (Company)

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p34-34. 1/6p.

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Periodical

CINE LAS AMERICAS: "ESTRATOSFERA"

Authors : Martinez, Laura

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *HISPANIC American business enterprisesLATINWORKS Marketing Inc. LATINWORKS Marketing Inc. LATINWORKS Marketing Inc. 096091371

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p32-32. 1/3p.

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Periodical

PROCTER & GAMBLE'S PEPTO-BISMOL: LOVE & HATE ("EMPANADA" AND "CHEESECAKE").

Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *ADVERTISING agenciesLAPIZ (Company) ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p32-32. 1/3p.

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Periodical

TECATE LIGHT'S PAPAS CAMPAIGN: "AGUADOR" LANZAMIENTO," "LECCION," "MEDIAS DE SADA"

Authors : Wentz, Laurel

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *MEXICAN American familiesADRENALINA Inc. ADRENALINA Inc. ADRENALINA Inc. AENA

Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p34-34. 1/6p.

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