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'Superstars' of spending.

• Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

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Ad spending booming for gay-oriented sites.

• Authors : Gilbert, Jennifer

Subjects: *INTERNET; *ADVERTISING; *ADVERTISING agencies

• Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, p58-58. 1/2p. 1 Color Photograph, 1 Black and White Photograph.

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HISPANIC CREATIVE ADVERTISING AWARDS.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American business enterprises; *ADVERTISING agencies; *HISPANIC American consumers

• Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p30-31. 2p.

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POWER OF THE 30-SOMETHING PURSE.

• Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *MARKETING research; *WOMEN'S health

• Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p16-16. 1p.

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THERE'S NO NEED TO BE SO SENSITIVE.

• Authors : O'Neil, DJ

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERS

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p50-50. 1/2p. 2 Color Photographs.

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How to target blacks? First, you gotta spend.

• Authors : Sanders, Lisa; Wentz, Laurel

Subjects: *ADVERTISING spending; *ADVERTISERS; *ADVERTISING agenciesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 7/3/2006, Vol. 77 Issue 27, p19-19. 1/2p. 1 Graph.

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Marketers and agencies tussle over tongues.

• Authors : Wentz, Laurel

Subjects: *MASS media; *HISPANIC American consumers; *ADVERTISING agenciesUNITED States

• Source: Advertising Age. 12/5/2005, Vol. 76 Issue 49, p79-79. 1/2p. 1 Color Photograph, 2 Graphs.

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Going a la carte is right for cable.

Subjects: *SUBSCRIPTION television; *ADVERTISERS; *CONSUMERSUNITED StatesUNITED States. Federal Communications Commission

• Source: Advertising Age. 12/5/2005, Vol. 76 Issue 49, p20-20. 1/6p.

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Emerging Technology: Let the ads rain.

Subjects: *INTERACTIVE multimedia; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p4-4. 1/4p. 1 Color Photograph.

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Marketers get creative in print.

• Authors : Schnuer, Jenna

Subjects: *ADVERTISING revenue; *MAGAZINE advertising; *ADVERTISERS

• Source: Advertising Age. 6/13/2005, Vol. 76 Issue 24, pS-2-S-2. 1p. 4 Color Photographs, 1 Chart.

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Selling an idea for $1 million.

• Authors : Reiman, Joey¹

Subjects: *ADVERTISING; *IMAGINATION; *CREATIVE thinking

• Source: Advertising Age. 7/5/2004, Vol. 75 Issue 27, p15-15. 1p.

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P&G, Sears, GM top Hispanic ad spending survey.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING spending; *ADVERTISERS; *HISPANIC American consumersUNITED States

• Source: Advertising Age. 4/19/2004, Vol. 75 Issue 16, p1-60. 2p.

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Roundtable: Web ads get a move on.

Subjects: *ADVERTISING; *INTERNET advertising; *RATE of returnSKIPPER, John; TOBACCOWALA, Rishad; LAMAR, Bill

• Source: Advertising Age. 11/3/2003, Vol. 74 Issue 44, pS-2-S-6. 3p. 2 Color Photographs.

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New blueprint for wartime ads.

• Authors : Liodice, Robert

Subjects: *ECONOMICS of war; *ADVERTISING; *WAR & societyUNITED States

• Source: Advertising Age. 3/31/2003, Vol. 74 Issue 13, p16. 3/4p. 3 Color Photographs, 1 Black and White Photograph.

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Ad intrusion up, say consumers.

• Authors : ATKINSON, CLAIRE

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERSUNITED States

• Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

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HOW OLD IS OLD ENOUGH?

• Authors : Dobrow, Larry

Subjects: *YOUNG consumers; *MARKETING laws; *ADVERTISING laws

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, ps-4-s-4. 3/4p. 2 Color Photographs.

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Reality media hit back shop.

• Authors : Hill, Julianne

Subjects: *MEDIA buying services; *ADVERTISING agencies; *MASS mediaUNITED States

• Source: Advertising Age. 7/31/2000, Vol. 71 Issue 32, ps18-s18. 1/3p.

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Vanity, thy name is...man?

• Authors : Cardona, Mercedes M.

Subjects: *ADVERTISERS; *MALE consumers; *MEN'S clothingCOMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC 173299827

• Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, p24-24. 1p. 5 Color Photographs.

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Friendly persuasion.

• Authors : Bing, Stanley

Subjects: *ADVERTISERS; *ADVERTISING; *MARKETING

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p82-82. 1p. 1 Color Photograph.

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'Discover' reinvents its take on science.

• Authors : Kerwin, Ann Marie

Subjects: *PERIODICALS; *ADVERTISERS; *CONSUMERSBUENA Vista Publishing Inc. BUENA Vista Publishing Inc. BUENA Vista Publishing Inc. 807638846MURPHY, Stephen; PETRANEK, Stephen L.

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p8-8. 1/4p.

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Getting it right (and wrong) in the big forecasting game.

• Authors : Rothenberg, Randall

Subjects: *ADVERTISING; *BUSINESS forecasting; *ADVERTISERS

• Source: Advertising Age. 1/11/1999, Vol. 70 Issue 2, p16-16. 2/5p. 1 Color Photograph.

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Tables turned: Promos solicit creative spark.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISERS; *CONSUMERS; *MARKETING

• Source: Advertising Age. 10/12/1998, Vol. 69 Issue 41, p50-50. 3/5p. 2 Color Photographs.

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Defining the 'New America'

• Authors : Schreiber, Alfred L.

Subjects: *ADVERTISING; *ADVERTISERS; *MINORITY consumers

• Source: Advertising Age. 8/3/1998, Vol. 69 Issue 31, p21-21. 3/4p. 1 Color Photograph.

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Agencies irked by surprises in reviews.

• Authors : Cardona, Mercedes M.; Petrecca, Laura

Subjects: *ADVERTISING campaigns; *CHANGE; *ADVERTISING agenciesCITIBANK NA CITIBANK NA CITIBANK NA 032714060

• Source: Advertising Age. 8/18/1997, Vol. 68 Issue 33, p3-30. 2p.

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Be out front on gay ads.

Subjects: *LGBTQ+ consumers; *MARKETING strategy; *ADVERTISERS

• Source: Advertising Age. 8/11/1997, Vol. 68 Issue 32, p14-14. 1/5p.

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