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Marketing messages for women fall short.

• Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: *WOMEN consumers; *MARKETING; *ADVERTISINGUNITED States

• Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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Ad effort can't rescue economy--at least not yet.

• Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

• Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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Events, promo push: Miller unleashes $165M bar bender.

• Authors : Arndorfer, James B.

Subjects: *YOUNG adult consumers; *BRAND equity; *SALES promotionUNITED StatesMILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809

• Source: Advertising Age. 11/1/2004, Vol. 75 Issue 44, p1-61. 2p.

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View From the Top.

Subjects: HISPANIC American business enterprises; HISPANIC American businesspeople; ADVERTISING agenciesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA18-A26. 7p. 11 Color Photographs.

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AHAA AT 10: BUILDING FOR THE FUTURE.

Subjects: ASSOCIATIONS, institutions, etc.; ADVERTISING agencies; HISPANIC American business enterprisesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA4-A8. 4p. 8 Color Photographs.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: MARKETING executives; MARKET surveys; MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Shops put more mass into media.

• Authors : Halliday, Jean; Cuneo, Alice Z.

Subjects: MULTICULTURALISM; MARKETING; ETHNIC mass mediaUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps2-s11. 2p. 8 Color Photographs.

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AGENCY OF THE FUTURE.

• Authors : Bruell, Alexandra

Subjects: ADVERTISING agencies; CHANGE; CONSUMERS

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0032-0032. 1p.

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SheSpeaks, other niche agencies get marketers listening.

• Authors : Bush, Michael

Subjects: SHESPEAKS Inc.; ADVERTISING agencies; ADVERTISING

• Source: Advertising Age. 5/19/2008, Vol. 79 Issue 20, p3-46. 2p. 1 Color Photograph.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey

Subjects: ADVERTISING; ADVERTISING agencies; CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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