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Green consumer: Concern for environment no fad.

• Authors : Winski, Joseph M.

Subjects: *CONSUMERS; *LIFESTYLES; *ADVERTISING agenciesDDB Worldwide Communications Group Inc.

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p24-24. 1/5p.

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Lintas bounces back with GS&B.

• Authors : Fisher, Christy

Subjects: *ADVERTISING agencies; *HISPANIC American consumersUNITED StatesLINTAS: USA (Company) ; GS & b Advertising (Company) ; FONT & Vaamonde Associates (Company)

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p42-42. 1/4p.

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PRODUCT & ACCOUNT ACTIVITY.

Subjects: *ADVERTISING; *HISPANIC American consumers; *ADVERTISING agenciesUNITED StatesHOME Box Office Inc. ; SOSA & Associates (Company) ; KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p42-42. 1/8p.

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What Johnny reads.

• Authors : Wolfe, John; Spethmann, Betsy

Subjects: *CHILD consumers; *MARKETING research; *AMERICAN childrenUNITED StatesSIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. 072821671

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 1/5p.

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New Maybelline line targets blacks.

• Authors : Sloan, Pat

Subjects: *COSMETICS; *AFRICAN American consumers; *MARKETINGUNITED StatesMAYBELLINE LLC ; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 12/17/1990, Vol. 61 Issue 52, p1-36. 2p.

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German advertising growing together.

• Authors : Cote, Kevin; Mussey, Dagmar

Subjects: *ADVERTISING; *ADVERTISING agencies; *SALES forecastingGERMANY

• Source: Advertising Age. 2/11/1991, Vol. 62 Issue 7, p25-26. 2p. 2 Black and White Photographs.

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Minority shops hinge sell on specialty.

• Authors : Fisher, Christy; Kim, Junu Bryan

Subjects: *ADVERTISING agencies; *AFRICAN American advertising agencies; *AFRICAN American consumersUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p18-20. 2p. 1 Color Photograph.

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The omnibus approach hits mark for some.

• Authors : Kim, Junu Bryan; Fitzgerald, Kate

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *CONSUMERSUNITED StatesRICHARDS, Don

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p18-18. 2/3p. 1 Color Photograph.

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Barriers to data remain high.

• Authors : Hume, Scott

Subjects: *ADVERTISING agencies; *AFRICAN American consumers; *MARKETING researchUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p20-20. 1/3p.

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Tokyu shop starts female 'revolution' with Madonna unit.

• Authors : Kilburn, David

Subjects: *ADVERTISING agencies; *WOMEN consumers; *ADVERTISINGJAPANTOKYU Agency Inc.

• Source: Advertising Age. 7/15/1991, Vol. 62 Issue 29, p34-34. 1/5p.

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