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'Power eye' lets consumers know why that web ad was sent to them.

• Authors : Learmonth, Michael

Subjects: *SELF-regulation in advertising; *INTERNET advertising; *TARGET marketingCOUNCIL of Better Business Bureaus Inc. COUNCIL of Better Business Bureaus Inc. COUNCIL of Better Business Bureaus Inc. 020308375

• Source: Advertising Age. 6/21/2010, Vol. 81 Issue 25, p1-31. 2p.

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Repeat ad nauseam: TV spots risk driving consumers away.

• Authors : Steinberg, Brian

Subjects: *ADVERTISING; *TELEVISION advertising; *TELEVISION commercials

• Source: Advertising Age. 12/1/2008, Vol. 79 Issue 44, p1-10. 2p.

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New reality: Consumers are in control.

• Authors : Thompson, Stephanie

Subjects: *ADVERTISING; *CONSUMER behavior; *MARKETING strategy

• Source: Advertising Age. 10/11/2004, Vol. 75 Issue 41, p1-51. 2p.

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Account planners should look more like consumers.

• Authors : Watson, Carol¹

Subjects: *ADVERTISING agencies; *ADVERTISING effectiveness; *CONSUMER attitudes

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p16-16. 1/3p. 1 Color Photograph.

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You know who's boss--consumers. But do you really know them well?

• Authors : Crain, Rance

Subjects: *ADVERTISING agencies; *CONSUMER attitudes; *CUSTOMER relations

• Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p24-24. 2/5p.

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Where to find talented consumers who would love to build your ads.

• Authors : Klaassen, Abbey

Subjects: *ADVERTISING agencies; *ADVERTISING media planning; *EMPLOYEE recruitmentXLNTADS (Company)

• Source: Advertising Age. 4/2/2007, Vol. 78 Issue 14, p28-28. 1/2p.

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As consumers and as voters, Americans like to try new things.

• Authors : Crain, Rance

Subjects: *MASS media; *NEWS websites; *INTERNET advertising

• Source: Advertising Age. 11/27/2006, Vol. 77 Issue 48, p14-14. 1/3p. 1 Color Photograph.

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Tylenol takes pains to reassure consumers.

Subjects: *ADVERTISING; *PRODUCT safety; *ACETAMINOPHENJOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ; DEUTSCH Inc. DEUTSCH Inc. DEUTSCH Inc. 075249854

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p3-3. 1/9p. 1 Color Photograph.

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How do you get control back if you cede brands to consumers?

• Authors : Crain, Rance

Subjects: *BRAND equity; *CONSUMER behavior; *ADVERTISING agenciesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; BURGER King Corp.

• Source: Advertising Age. 10/16/2006, Vol. 77 Issue 42, p18-18. 2/5p. 1 Color Photograph.

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Courting craftier consumers.

• Authors : Elkin, Tobi

Subjects: *ADVERTISING agencies; *ADVERTISING; *INTEGRATED marketingUNITED States

• Source: Advertising Age. 7/1/2002, Vol. 73 Issue 26, p28-28. 1/4p. 1 Color Photograph.

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