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Periodical

'MY BLACK IS BEAUTIFUL'

Authors : Neff, Jack

Subjects: REID, Najoh Tita; PROCTER & Gamble Co.; ADVERTISING campaigns

Source: Advertising Age. 8/27/2007, Vol. 78 Issue 34, p1-21. 2p. 2 Color Photographs.

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Periodical

IT'S A SCREEN PLAY.

Authors : Whitney, Daisy

Subjects: ADVERTISING agencies; MARKETING; TECHNOLOGICAL innovations

Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section pS-1-S-2. 2p. 1 Color Photograph, 1 Chart, 1 Graph.

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Periodical

Some gems, but much average work.

Authors : Wentz, Laurel; Cuneo, Alice Z.

Subjects: ADVERTISING; ADVERTISING campaigns; HISPANIC AmericansUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 9/16/2002, Vol. 73 Issue 37, special section pS-2-S-4. 2p.

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Periodical

A-B cranks up Michelob ads, accents Light.

Authors : Chura, Hillary

Subjects: BEER advertising; ADVERTISING campaigns; TARGET marketingUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 7/17/2000, Vol. 71 Issue 30, p4-64. 2p. 1 Color Photograph.

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Periodical

Agencies irked by surprises in reviews.

Authors : Cardona, Mercedes M.; Petrecca, Laura

Subjects: ADVERTISING campaigns; CHANGE; ADVERTISING agencies

Source: Advertising Age. 8/18/1997, Vol. 68 Issue 33, p3-30. 2p.

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Periodical

Fingerhut effort uses TV spots for catalog.

Authors : Chura, Hillary

Subjects: *HISPANIC American consumers; *TELEVISION advertising; *ADVERTISING campaignsUNITED StatesFINGERHUT Cos. Inc.

Source: Advertising Age. 5/8/2000, Vol. 71 Issue 20, p72-72. 2/5p. 1 Color Photograph.

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Periodical

Marketers lose out by ignoring ethnic segments.

Authors : Climons, Steve¹; O'Connor, David²

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISING campaignsUNITED States

Source: Advertising Age. 5/10/1999, Vol. 70 Issue 10, p40-40. 2/3p. 1 Color Photograph.

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Periodical

Ford, Penney's targeting Calif.'s Asian populations.

Authors : Cuneo, Alice Z.; Halliday, Jean

Subjects: *ADVERTISING campaigns; *ASIAN American consumersCALIFORNIAJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP; FORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

Source: Advertising Age. 1/4/1999, Vol. 70 Issue 1, p28-28. 2/5p.

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Periodical

Dr Pepper learns how to speak a third language.

Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *MUSIC in advertisingLOPEZ Negrete Communications Inc. LOPEZ Negrete Communications Inc. LOPEZ Negrete Communications Inc. 190305599DIAMANTES, CuCu

Source: Advertising Age. 6/8/2009, Vol. 80 Issue 21, p15-15. 2/5p.

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Periodical

Hyundai invites consumers to 'discover' the brand.

Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

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