Search Results

ELECTIONS INSPIRE MARKETERS (AND VICE VERSA?).

• Authors : Schultz, E.J. ; Diaz, Ann-Christine

Subjects: *ADVERTISING campaigns; *POLITICAL advertising; *CONSUMERSUNITED StatesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU; LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. 107905085

• Source: Advertising Age. 3/7/2016, Vol. 87 Issue 5, p0026-0026. 1p.

Record details

TOP AD CAMPAIGNS OF THE 21st CENTURY.

Subjects: *PERSONAL beauty; *ADVERTISING campaigns; *CONSUMERSUNILEVER Group (Company)

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0016-0016. 1p.

Record details

'MY BLACK IS BEAUTIFUL'

• Authors : Neff, Jack

Subjects: *ADVERTISING campaigns; *BLACK women; *BLACK people as consumersPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGREID, Najoh Tita

• Source: Advertising Age. 8/27/2007, Vol. 78 Issue 34, p1-21. 2p. 2 Color Photographs.

Record details

Gay Ride.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *GAY consumers; *LESBIAN consumersUNITED StatesSAAB Cars USA (Company) ; SUBARU of America Inc. ; VOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. 006972475

• Source: Advertising Age. 2/25/2002, Vol. 73 Issue 8, p18-18. 3/4p. 1 Color Photograph, 1 Chart.

Record details

Volvo targets younger buyers with `edgy' new-model work.

• Authors : Halliday, Jean

Subjects: *ADVERTISING campaigns; *AUTOMOBILE advertising; *AUTOMOBILE marketingVOLVO Cars of North America LLCAUSTIN, Bob

• Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p54-54. 1/5p.

Record details

Churchs Chicken chain courts Latino audience with fun, colorful ads.

• Authors : Kramer, Louise

Subjects: *FOOD service advertising; *TELEVISION advertising; *ADVERTISING campaignsUNITED StatesCHURCH'S Chicken Inc.

• Source: Advertising Age. 10/19/1998, Vol. 69 Issue 42, p12-12. 1/4p. 4 Color Photographs.

Record details

A DECADE IN, DOVE'S 'REAL BEAUTY' SEEMS TO BE AGING WELL.

• Authors : Neff, Jack

Subjects: *WOMEN'S attitudes; *ADVERTISING campaigns; *HYGIENE productsUNILEVER Group (Company)

• Source: Advertising Age. 1/20/2014, Vol. 85 Issue 2, p6-6. 1p.

Record details

MARKETERS SKIP THE CROWD, SEEK OUT THAT ONE SPECIAL CONSUMER.

• Authors : PAREKH, RUPAL

Subjects: *ADVERTISING campaigns; *MARKETING management; *CONSUMERSHONDA Motor Co. Ltd. ; RPA (Company)

• Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p3-19. 2p.

Record details

HISPANIC CREATIVE ADVERTISING AWARDS.

• Authors : Wentz, Laurel

Subjects: *CREATIVITY in advertising; *MASS media & Hispanic Americans; *HISPANIC American consumersPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; LAPIZ Integrated Hispanic Marketing (Company)

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p36-38. 2p.

Record details

BERINGER BETS ON HISPANIC MARKET AS GROWTH CATEGORY.

• Authors : Wentz, Laurel

Subjects: *WINE marketing; *ADVERTISING campaigns; *HISPANIC American consumersBERINGER Vineyards (Company) ; BARU Advertising (Company)

• Source: Advertising Age. 9/13/2010, Vol. 81 Issue 32, p3-31. 2p. 1 Color Photograph.

Record details

CABLELATINO.

• Authors : Wentz, Laurel

Subjects: *CABLE television; *HISPANIC American consumers; *SUBSCRIPTION televisionGRUPO Gallegos (Company) ; COMCAST Corp. 057156663 COMCAST Corp. COMCAST Corp. 057156663 057156663 COMCAST Corp. 057156663 CMCSA

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p21-21. 1/4p. 1 Color Photograph.

Record details

PROCTER & GAMBLE'S PEPTO-BISMOL: LOVE & HATE ("EMPANADA" AND "CHEESECAKE").

• Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *ADVERTISING agenciesLAPIZ (Company) ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p32-32. 1/3p.

Record details

Time Warner Cable: El Paquetazo.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *CABLE televisionTIME Warner Cable Inc. TIME Warner Cable Inc. TIME Warner Cable Inc. TWC; GOTHAM Inc.

• Source: Advertising Age. 6/8/2009, Vol. 80 Issue 21, p15-15. 1/3p.

Record details

Dr Pepper learns how to speak a third language.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *SOFT drink marketingLOPEZ Negrete Communications Inc. LOPEZ Negrete Communications Inc. LOPEZ Negrete Communications Inc. 190305599DIAMANTES, CuCu

• Source: Advertising Age. 6/8/2009, Vol. 80 Issue 21, p15-15. 2/5p.

Record details

Verizon targets women with Hub phone.

• Authors : Miley, Marissa

Subjects: *TARGET marketing; *WOMEN consumers; *ADVERTISING campaignsVERIZON Communications Inc. VERIZON Communications Inc. VERIZON Communications Inc. VZ

• Source: Advertising Age. 3/9/2009, Vol. 80 Issue 9, p18-18. 1/4p.

Record details

SOME AD TACTICS DON'T AGE.

• Authors : Sweeney, John¹

Subjects: *ADVERTISING; *ADVERTISING campaigns; *CONSUMERSCONFESSIONS of an Advertising Man (Book)OGILVY, David, 1911-1999

• Source: Advertising Age. 8/4/2008, Vol. 79 Issue 30, p17-17. 3/5p. 1 Color Photograph.

Record details

READERS RESPOND.

• Authors : Parnell, Jack; Kallir, John¹; Waxenberg, Alan

Subjects: *LETTERS to the editor; *ADVERTISING & youth; *CONSUMERSMAD Men (TV program)

• Source: Advertising Age. 7/14/2008, Vol. 79 Issue 27, p13-13. 2/5p.

Record details

Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

Record details

OLD NAVY TRIES TO GET A NEW IMAGE.

• Authors : Zmuda, Natalie

Subjects: *ADVERTISING media planning; *ADVERTISING campaigns; *WOMEN consumersGAP Inc. 048626915 GAP Inc. GAP Inc. 048626915 048626915 GAP Inc. 048626915 GPSCAPE, Michael

• Source: Advertising Age. 2/11/2008, Vol. 79 Issue 6, p10-10. 1/3p.

Record details

GRUPO GALLEGOS SCORES ON COMCAST TRIPLE PLAY.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *ADVERTISING agencies; *ADVERTISING campaignsGRUPO Gallegos (Company)

• Source: Advertising Age. 11/5/2007, Vol. 78 Issue 44, pS-3-S-3. 1/2p.

Record details

Soft Soap.

• Authors : Neff, Jack

Subjects: *ADVERTISING campaigns; *ADVERTISING effectiveness; *SKIN careUNILEVER Group (Company)

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p1-30. 2p.

Record details

DOES YOUR BRAND HAVE PORTABILITY POTENTIAL?

• Authors : Adamson, Allen¹

Subjects: *BRAND name products; *CELL phones; *CONSUMERSAPPLE Inc. APPLE Inc. APPLE Inc. AAPL

• Source: Advertising Age. 7/23/2007, Vol. 78 Issue 29, p17-17. 1p. 2 Color Photographs.

Record details

NO SUGAR AND SPICE HERE.

• Authors : Mullman, Jeremy

Subjects: *SPORTING goods marketing; *ADVERTISING campaigns; *NEW product developmentUNDER Armour Inc. UNDER Armour Inc. UNDER Armour Inc. UA

• Source: Advertising Age. 6/18/2007, Vol. 78 Issue 25, p3-35. 2p.

Record details

MICHELLE BOTTOMLEY.

• Authors : Sanders, Lisa

Subjects: *BUSINESSWOMEN; *WOMEN executives; *ADVERTISING campaignsOGILVY & Mather New York (Company) ; UNILEVER Group (Company)BOTTOMLEY, Michelle

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, pS-6-S-6. 1/4p.

Record details

ANN MUKHERJEE.

• Authors : Meyers, Tiffany

Subjects: *WOMEN executives; *BUSINESSWOMEN; *MARKETING strategyFRITO-Lay North America Inc.MUKHERJEE, Ann

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, pS-4-S-4. 1/6p.

Record details