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Toyota, Burrell keep their cool.

• Authors : MacArthur, Kate; Halliday, Jean

Subjects: *MULTICULTURALISM; *YUPPIES; *YOUNG consumersTOYOTA Motor Sales USA Inc. ; BURRELL Communications Group LLC BURRELL Communications Group LLC BURRELL Communications Group LLC 068453620

• Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p57-57. 2/5p. 1 Color Photograph.

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Average City, USA.

• Authors : Neff, Jack

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Music event marketing can prove the best catalyst.

• Authors : Fitzgerald, Kate

Subjects: *AFRICAN American consumers; *HISPANIC American consumers; *MARKETING & societyUNITED States

• Source: Advertising Age. 11/17/1997, Vol. 68 Issue 46, ps10-s12. 2p. 2 Color Photographs.

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Byron Lewis on advertising: it's always been about storytelling.

• Authors : Crain, Rance

Subjects: *AFRICAN American executives; *ADVERTISING executives; *AFRICAN American advertising agenciesUNIWORLD Corp. UNIWORLD Corp. UNIWORLD Corp. 068510507LEWIS, Byron

• Source: Advertising Age. 9/2/2013, Vol. 84 Issue 30, p23-23. 1p.

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READERS RESPOND.

• Authors : Barr, Rebecca L.¹; Woods, Noble L.²; Keane, Mary Lee³

Subjects: *LETTERS to the editor; *BUSINESS forecasting; *ADVERTISING

• Source: Advertising Age. 2/9/2009, Vol. 80 Issue 5, p12-12. 3/5p.

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BET NETWORKS.

Subjects: *AFRICAN American consumers; *TARGET marketing; *INTEGRATED marketingBLACK Entertainment Television LLC

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, pM8-M8. 1p.

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Toyota: No one's targeted black women like this.

• Authors : Brodesser-Akner, Claude

Subjects: *INTERACTIVE marketing; *AFRICAN American women; *AFRICAN American consumersTOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM

• Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, p4-48. 2p.

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More than 65 years of targeting black audience.

• Authors : Morris, Eugene¹

Subjects: *AFRICAN American consumers; *MARKET penetration; *AFRICAN American advertising agencies

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p16-16. 1/3p. 1 Color Photograph.

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How to target blacks? First, you gotta spend.

• Authors : Sanders, Lisa; Wentz, Laurel

Subjects: *ADVERTISING spending; *ADVERTISERS; *ADVERTISING agenciesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 7/3/2006, Vol. 77 Issue 27, p19-19. 1/2p. 1 Graph.

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LATE NEWS.

Subjects: *ADVERTISING; *BRAND name products; *AFRICAN American consumersUNITED StatesBARTLE Bogle Hegarty Ltd. ; UNILEVER Group (Company) ; MITSUBISHI Motors North America Inc. ...

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p1-2. 2p.

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