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Segmenting black market.

• Authors : Clinkscales, Keith T.

Subjects: *LETTERS to the editor; *AFRICAN American consumers

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p25. 1/8p.

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Don't get too pushy.

• Authors : Cappo, Joe

Subjects: *ASSOCIATIONS, institutions, etc.; *AFRICAN American consumers; *CONSUMER preferencesNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p20. 1/3p.

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New Maybelline line targets blacks.

• Authors : Sloan, Pat

Subjects: *COSMETICS; *AFRICAN American consumers; *MARKETINGUNITED StatesMAYBELLINE LLC ; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 12/17/1990, Vol. 61 Issue 52, p1-36. 2p.

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Minority shops hinge sell on specialty.

• Authors : Fisher, Christy; Kim, Junu Bryan

Subjects: *ADVERTISING agencies; *AFRICAN American advertising agencies; *AFRICAN American consumersUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p18-20. 2p. 1 Color Photograph.

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The omnibus approach hits mark for some.

• Authors : Kim, Junu Bryan; Fitzgerald, Kate

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *CONSUMERSUNITED StatesRICHARDS, Don

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p18-18. 2/3p. 1 Color Photograph.

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Barriers to data remain high.

• Authors : Hume, Scott

Subjects: *ADVERTISING agencies; *AFRICAN American consumers; *MARKETING researchUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p20-20. 1/3p.

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Poll: Hispanics stick to brands.

• Authors : Fisher, Christy

Subjects: *CONSUMER behavior; *SHOPPING; *BRAND loyaltyUNITED StatesMARKET Segment Research Inc.

• Source: Advertising Age. 2/15/1993, Vol. 64 Issue 7, p6-6. 1p. 2 Charts.

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New shop gains share of Hardee's.

Subjects: *FOOD service advertising; *ADVERTISING agencies; *AFRICAN American consumersUNITED StatesHARDEE'S Food Systems Inc. ; GLOVER Advertising & Associates (Company)...

• Source: Advertising Age. 3/1/1993, Vol. 64 Issue 9, p13-13. 1/9p.

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KFC stores boasts flavor of Neighborhood.

• Authors : Cortez, John P.

Subjects: *MARKETING strategy; *AFRICAN American consumers; *MARKET segmentationKENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 5/31/93, Vol. 64 Issue 23, p3-46. 2p. 1 Color Photograph.

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Detroit moves to woo blacks.

• Authors : Serafin, Raymond; Davis, Riccardo A.; Horton, Cleveland

Subjects: *AUTOMOBILE industry; *AFRICAN American consumers; *ADVERTISING agenciesUNITED StatesGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; FORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; CHRYSLER Corp. (1925-1998)

• Source: Advertising Age. 4/11/1994, Vol. 65 Issue 15, p10-10. 3/4p. 1 Color Photograph.

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