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SPIKE LEE ON CLIENTS, THE KNICKS AND THE NEED FOR CHANGE IN ADLAND.

• Authors : Crain, Rance

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *MARKETINGAMERICAN Advertising Federation AMERICAN Advertising Federation AMERICAN Advertising Federation 072663339LEE, Spike, 1957-

• Source: Advertising Age. 5/4/2015, Vol. 86 Issue 9, p0066-0066. 1p.

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SHAKING UP THE ETHNIC-CARE AISLE.

• Authors : Neff, Jack

Subjects: *PERSONAL care products industry; *AFRICAN American consumers; *TARGET marketingWALKER & Co. ; SALLY Beauty Supply LLCWALKER, Tristan

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0027-0027. 1p.

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Byron Lewis on advertising: it's always been about storytelling.

• Authors : Crain, Rance

Subjects: *AFRICAN American executives; *ADVERTISING executives; *AFRICAN American advertising agenciesUNIWORLD Corp. UNIWORLD Corp. UNIWORLD Corp. 068510507LEWIS, Byron

• Source: Advertising Age. 9/2/2013, Vol. 84 Issue 30, p23-23. 1p.

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'Urban' trope misses a large swath of black consumers.

• Authors : Slutsky, Irina

Subjects: *ECONOMIC conditions of African Americans; *AFRICAN American consumers; *SINGLE mothersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p15-15. 1p. 1 Color Photograph.

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READERS RESPOND.

• Authors : Barr, Rebecca L.¹; Woods, Noble L.²; Keane, Mary Lee³

Subjects: *LETTERS to the editor; *BUSINESS forecasting; *ADVERTISING

• Source: Advertising Age. 2/9/2009, Vol. 80 Issue 5, p12-12. 3/5p.

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BET NETWORKS.

Subjects: *AFRICAN American consumers; *TARGET marketing; *INTEGRATED marketingBLACK Entertainment Television LLC

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, pM8-M8. 1p.

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Toyota: No one's targeted black women like this.

• Authors : Brodesser-Akner, Claude

Subjects: *INTERACTIVE marketing; *AFRICAN American women; *AFRICAN American consumersTOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM

• Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, p4-48. 2p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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More than 65 years of targeting black audience.

• Authors : Morris, Eugene¹

Subjects: *AFRICAN American consumers; *MARKET penetration; *AFRICAN American advertising agencies

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p16-16. 1/3p. 1 Color Photograph.

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How to target blacks? First, you gotta spend.

• Authors : Sanders, Lisa; Wentz, Laurel

Subjects: *ADVERTISING spending; *ADVERTISERS; *ADVERTISING agenciesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 7/3/2006, Vol. 77 Issue 27, p19-19. 1/2p. 1 Graph.

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