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Tune in, trick out trend turns on carmakers.

• Authors : Halliday, Jean

Subjects: *CONSUMERS; *AUTOMOBILE industry; *HOT rodsUNITED StatesSPOONHOWER, Jim

• Source: Advertising Age. 11/3/2003, Vol. 74 Issue 44, p4-59. 2p. 3 Color Photographs.

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Mercedes-Benz of '90s includes price in its pitch.

• Authors : Serafin, Raymond

Subjects: *AUTOMOBILE industry; *ECONOMIC competition; *AUTOMOBILE advertisingUNITED StatesMERCEDES-Benz AG

• Source: Advertising Age. 11/1/1993, Vol. 64 Issue 46, p1-55. 2p.

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Auto industry may be hampered by overabundance of creativity.

• Authors : Ries, Al¹

Subjects: *ADVERTISING; *AUTOMOBILE industry; *TARGET marketing

• Source: Advertising Age. 5/29/2006, Vol. 77 Issue 22, p15-15. 2/5p. 1 Color Photograph.

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Ford realizes customer is Job 1.

Subjects: *CUSTOMER satisfaction; *CONSUMERS; *FORD automobilesFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 1/30/2006, Vol. 77 Issue 5, p12-12. 1/5p.

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Detroit must stay haggle-free.

Subjects: *SALES promotion; *AUTOMOBILE industry; *PRICINGUNITED States

• Source: Advertising Age. 7/18/2005, Vol. 76 Issue 29, p18-18. 1/5p.

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Study claims TV advertising doesn't work on car buyers.

• Authors : Halliday, Jean

Subjects: *SURVEYS; *CONSUMER behavior; *AUTOMOBILE advertisingUNITED StatesCAPGEMINI SE

• Source: Advertising Age. 10/13/2003, Vol. 74 Issue 41, p8-8. 1/3p.

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Despite brand emphasis, car buyers more confused.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILES; *AUTOMOBILE industry; *CONSUMERSUNITED StatesGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; FORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; ALLISON-Fisher (Company)

• Source: Advertising Age. 11/29/1999, Vol. 70 Issue 49, p12-12. 2/5p.

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Isuzu to target adventure-seekers in 2000.

• Authors : Rechtin, Mark

Subjects: *AUTOMOBILE marketing; *AUTOMOBILE industry; *CONSUMERSUNITED StatesAMERICAN Isuzu Motors Inc.

• Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, p51-51. 1/4p.

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Car sales poised to gear up.

• Authors : Serafin, Raymond

Subjects: *CONSUMER behavior; *SURVEYS; *SALESUNITED States

• Source: Advertising Age. 1/4/1993, Vol. 64 Issue 1, p8-8. 8/9p. 1 Chart, 2 Graphs.

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Battle plan for the U.S. auto industry.

• Authors : De Arriortua, J. Ignacio Lopez¹

Subjects: *AUTOMOBILE industry; *CUSTOMER satisfaction; *SUCCESS

• Source: Advertising Age. 9/7/1992, Vol. 63 Issue 36, p17-17. 1p. 1 Black and White Photograph.

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