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'Young masters' issue challenges.

• Authors : Bloom, Jonah

Subjects: *ADVERTISING agencies; *DIGITAL media; *BRAND name productsAHMED, Ajaz

• Source: Advertising Age. 4/10/2006, Vol. 77 Issue 15, p61-61. 1/5p. 1 Color Photograph.

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DESIGN BY BALANCING BUSINESS AND CONSUMER NEEDS.

• Authors : Arnell, Peter¹

Subjects: *INDUSTRIAL design; *BRAND name products; *ORIGINAL equipment manufacturersSAMSUNG Group (Company)

• Source: Advertising Age. 3/6/2006, Vol. 77 Issue 10, p7-7. 1p. 2 Color Photographs.

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U.S. brands' appeal declines.

Subjects: *BRAND name products; *TEENAGE consumers; *COCA Cola (Trademark)AMERICA Online Inc. 147221006 AMERICA Online Inc. AMERICA Online Inc. 147221006 147221006 AMERICA Online Inc. 147221006 AOL

• Source: Advertising Age. 2/27/2006, Vol. 77 Issue 9, p26-26. 1/5p. 1 Color Photograph.

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Fashionistas pick up star scent.

• Authors : Riedman, Patricia

Subjects: *FASHION; *BRAND name products; *CELEBRITIES

• Source: Advertising Age. 6/13/2005, Vol. 76 Issue 24, pS-4-S-4. 3/4p. 7 Color Photographs.

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THE REALITY OF PERCEPTIONS.

Subjects: *CONSUMERS; *BRAND name products; *RESTAURANTSUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 1/5p. 3 Charts.

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GUIDE TO KIDS & MARKETING.

Subjects: *MARKETING; *YOUNG consumers; *PERIODICALSUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, Following p20-20. 1p. 1 Color Photograph, 11 Charts, 6 Graphs.

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Voted & Quoted.

Subjects: *ADVERTISING; *AWARDS; *BRAND name products

• Source: Advertising Age. 7/5/2004, Vol. 75 Issue 27, p13-13. 1/5p.

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LATE NEWS.

Subjects: *ADVERTISING; *BRAND name products; *AFRICAN American consumersUNITED StatesBARTLE Bogle Hegarty Ltd. ; UNILEVER Group (Company) ; MITSUBISHI Motors North America Inc. ...

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p1-2. 2p.

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Sever the ties that bind brands.

• Authors : Adamson, Allen P.¹

Subjects: *BRAND name products; *COMMERCIAL products; *BRAND identificationMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 5/3/2004, Vol. 75 Issue 18, p36-36. 1p. 1 Color Photograph.

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Value positioning becomes a priority.

• Authors : Neff, Jack

Subjects: *MARKETING strategy; *MARKET positioning; *MARKET repositioningPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p24-30. 2p. 1 Color Photograph.

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