Search Results

Cereal makers entice online kids.

• Authors : Thompson, Stephanie; Healy, Ben

Subjects: *CEREAL products industry; *INTERNET marketing; *SALES promotion

• Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p20-22. 2p. 2 Color Photographs.

Record details

Marketers aim for parents via kid TV.

• Authors : STANLEY, T.L.

Subjects: *ADVERTISING; *CHILD consumers; *TELEVISION advertisingUNITED States

• Source: Advertising Age. 10/4/2004, Vol. 75 Issue 40, p75-75. 1/2p. 1 Color Photograph.

Record details

FOR ON-THE-GO GENERATION WIRELESS, MEDIUM IS THE MESSAGE.

• Authors : Elkin, Tobi

Subjects: *CHILD consumers; *YOUNG consumers; *INTERACTIVE multimedia

• Source: Advertising Age. 4/15/2002, Vol. 73 Issue 15, ps-2-s-2. 8/9p. 4 Color Photographs.

Record details

A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

Record details

Product placement prize.

• Authors : Gunn, Eileen

Subjects: *VIDEO games; *MARKETING; *PRETEENSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps10-s10. 2/3p. 4 Color Photographs.

Record details

Cap'n goes AWOL as sales flatten.

• Authors : Thompson, Stephanie

Subjects: *CEREAL products; *MASCOTS; *ADVERTISING campaignsQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Advertising Age. 11/22/1999, Vol. 70 Issue 48, p8-8. 1/3p. 1 Color Photograph.

Record details

NFL ad blitz targets next-generation fans.

• Authors : Jensen, Jeff

Subjects: *CHILD consumers; *SPORTS for childrenNATIONAL Football League

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, p8-8. 2/5p. 2 Color Photographs.

Record details

KidCom goes to Paris.

• Authors : MacArthur, Kate

Subjects: *ADVERTISING agencies; *CHILD consumers; *CEREAL products industryPARIS (France)KIDCOM Worldwide (Company) ; INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; MCCANN-Erickson WorldGroup Inc.

• Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p4-70. 2p. 1 Color Photograph.

Record details

'Superstars' of spending.

• Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

Record details

Rahman leads Kraft ethnic effort.

Subjects: *MARKETING executives; *FOOD industry management; *CHILD consumersUNITED StatesKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT; UNIVERSITY of Southern California ; INDIANA University ...

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p27-27. 1/7p. 1 Color Photograph.

Record details