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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Cosmetic change: Targeting tweens.

• Authors : Thompson, Stephanie

Subjects: *COSMETICS; *HYGIENE products; *CHILD consumersUNITED States

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p4-52. 2p. 1 Color Photograph.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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FOR ON-THE-GO GENERATION WIRELESS, MEDIUM IS THE MESSAGE.

• Authors : Elkin, Tobi

Subjects: *CHILD consumers; *YOUNG consumers; *INTERACTIVE multimedia

• Source: Advertising Age. 4/15/2002, Vol. 73 Issue 15, ps-2-s-2. 8/9p. 4 Color Photographs.

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A juicy plan.

Subjects: *FRUIT juice industry; *FRUIT growers; *CONSUMERSOCEAN Spray Cranberries Inc. OCEAN Spray Cranberries Inc. OCEAN Spray Cranberries Inc. 001050897

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p14-14. 1/6p.

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Product placement prize.

• Authors : Gunn, Eileen

Subjects: *VIDEO games; *MARKETING; *PRETEENSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps10-s10. 2/3p. 4 Color Photographs.

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'Superstars' of spending.

• Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

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What took Disney so long to bring experience to retail space?

• Authors : Pollack, Judann

Subjects: *CHAIN stores; *RETAIL store design & construction; *CHILD consumersDISNEY Store Inc. ; WALT Disney Enterprises Inc.

• Source: Advertising Age. 10/19/2009, Vol. 80 Issue 35, p21-21. 1/2p.

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LITTLE EARS ARE BIG BUCKS FOR MUSIC PLAYERS.

• Authors : Bulik, Beth Snyder

Subjects: *MUSIC & children; *MP3 players; *AUDIO equipment

• Source: Advertising Age. 1/21/2008, Vol. 79 Issue 3, p10-10. 2/3p.

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Nick show captures bigger audiences online than on TV.

• Authors : Hampp, Andrew

Subjects: *INTERNET & children; *CHILD consumers; *MARKETINGMTV NetworksYO Gabba Gabba! (TV program); ICARLY (TV program)

• Source: Advertising Age. 12/3/2007, Vol. 78 Issue 48, p21-21. 1/2p.

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You blame parents, not marketers, for kids' obesity.

• Authors : Thompson, Bonnie

Subjects: *CHILD consumers; *CHILDHOOD obesity; *WEBSITESHENRY J. Kaiser Family Foundation

• Source: Advertising Age. 7/31/2006, Vol. 77 Issue 31, p4-4. 1/5p.

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Fresh front in food fight: Pols attack digital media.

• Authors : Teinowitz, Ira

Subjects: *CRITICISM; *DIGITAL media; *INTERNET marketingUNITED States

• Source: Advertising Age. 7/24/2006, Vol. 77 Issue 30, p1-25. 2p.

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Privacy issues loom for marketers.

• Authors : Dobrow, Larry

Subjects: *CHILD consumers; *MARKETING; *INTERNET marketingUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-6-S-6. 2/3p. 2 Color Photographs.

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Kids get their way on TV.

• Authors : Whitney, Daisy

Subjects: *TELEVISION & children; *TELEVISION viewers; *CHILD consumersUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-4-S-4. 3/4p. 1 Color Photograph, 1 Graph.

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Hands-on takes on new video meaning.

Subjects: *TELEVISION & children; *CHILD psychology; *CHILD consumersHECHT, Albie

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-4-S-4. 1/4p. 1 Color Photograph.

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Broadcasters lick chops over kids' TV.

• Authors : Klaasen, Abbey

Subjects: *TELEVISION broadcasting; *CHILD consumers; *MARKET shareUNITED StatesDIC Entertainment Corp.

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p38-38. 1/3p. 1 Color Photograph.

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Pop stops kids' marketing in Europe.

• Authors : Wentz, Laurel; MacArthur, Kate

Subjects: *CARBONATED beverage advertising; *CHILD consumers; *COMMERCIAL lawUNITED States; EUROPEKYPRIANOU, Markos

• Source: Advertising Age. 1/30/2006, Vol. 77 Issue 5, p8-8. 1/3p.

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CARU's medicine hard to swallow.

• Authors : Teinowitz, Ira; Thompson, Stephanie

Subjects: *FOOD advertising; *CHILD consumers; *INDUSTRIAL policyKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT; BURGER King Corp.

• Source: Advertising Age. 11/28/2005, Vol. 76 Issue 48, p3-45. 2p.

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Marketers aim for parents via kid TV.

• Authors : STANLEY, T.L.

Subjects: *ADVERTISING; *CHILD consumers; *TELEVISION advertisingUNITED States

• Source: Advertising Age. 10/4/2004, Vol. 75 Issue 40, p75-75. 1/2p. 1 Color Photograph.

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Does McD's need 'lovin' it'? Wary kids the big unknown.

• Authors : Crain, Rance

Subjects: *FAST food restaurants; *RESTAURANT advertising; *CHILD consumersMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/22/2003, Vol. 74 Issue 38, p22-22. 1/2p. 1 Color Photograph.

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KidCom goes to Paris.

• Authors : MacArthur, Kate

Subjects: *ADVERTISING agencies; *CHILD consumers; *CEREAL products industryPARIS (France)KIDCOM Worldwide (Company) ; INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; MCCANN-Erickson WorldGroup Inc.

• Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p4-70. 2p. 1 Color Photograph.

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A Disney assist.

• Authors : Thompson, Stephanie

Subjects: *LICENSE agreements; *FRUIT juice industry; *LETTING of contractsMINUTE Maid Co. MINUTE Maid Co. MINUTE Maid Co. 034133228 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; WALT Disney Co.

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p39-39. 1/5p. 1 Color Photograph.

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SQUEEZED out.

• Authors : Thompson, Stephanie

Subjects: *BEVERAGES; *PRODUCT elimination; *CHILD consumersGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p3-39. 2p. 2 Color Photographs.

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FTC report refuels debate on violent entertainment.

• Authors : Teinowitz, Ira

Subjects: *CHILD consumers; *CHILDREN & violence; *MARKETINGUNITED StatesUNITED States. Federal Trade Commission

• Source: Advertising Age. 4/30/2001, Vol. 72 Issue 18, p4-4. 1/2p. 1 Color Photograph.

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Youth quick to get the ad facts.

• Authors : Henderson, Shirley

Subjects: *CHILD consumers; *CHILDREN in advertising; *ADVERTISINGUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 1/4p.

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