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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Cosmetic change: Targeting tweens.

• Authors : Thompson, Stephanie

Subjects: *COSMETICS; *HYGIENE products; *CHILD consumersUNITED States

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p4-52. 2p. 1 Color Photograph.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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FOR ON-THE-GO GENERATION WIRELESS, MEDIUM IS THE MESSAGE.

• Authors : Elkin, Tobi

Subjects: *CHILD consumers; *YOUNG consumers; *INTERACTIVE multimedia

• Source: Advertising Age. 4/15/2002, Vol. 73 Issue 15, ps-2-s-2. 8/9p. 4 Color Photographs.

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A juicy plan.

Subjects: *FRUIT juice industry; *FRUIT growers; *CONSUMERSOCEAN Spray Cranberries Inc. OCEAN Spray Cranberries Inc. OCEAN Spray Cranberries Inc. 001050897

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p14-14. 1/6p.

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Product placement prize.

• Authors : Gunn, Eileen

Subjects: *VIDEO games; *MARKETING; *PRETEENSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps10-s10. 2/3p. 4 Color Photographs.

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'Superstars' of spending.

• Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

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What took Disney so long to bring experience to retail space?

• Authors : Pollack, Judann

Subjects: *CHAIN stores; *RETAIL store design & construction; *CHILD consumersDISNEY Store Inc. ; WALT Disney Enterprises Inc.

• Source: Advertising Age. 10/19/2009, Vol. 80 Issue 35, p21-21. 1/2p.

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LITTLE EARS ARE BIG BUCKS FOR MUSIC PLAYERS.

• Authors : Bulik, Beth Snyder

Subjects: *MUSIC & children; *MP3 players; *AUDIO equipment

• Source: Advertising Age. 1/21/2008, Vol. 79 Issue 3, p10-10. 2/3p.

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Nick show captures bigger audiences online than on TV.

• Authors : Hampp, Andrew

Subjects: *INTERNET & children; *CHILD consumers; *MARKETINGMTV NetworksYO Gabba Gabba! (TV program); ICARLY (TV program)

• Source: Advertising Age. 12/3/2007, Vol. 78 Issue 48, p21-21. 1/2p.

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You blame parents, not marketers, for kids' obesity.

• Authors : Thompson, Bonnie

Subjects: *CHILD consumers; *CHILDHOOD obesity; *WEBSITESHENRY J. Kaiser Family Foundation

• Source: Advertising Age. 7/31/2006, Vol. 77 Issue 31, p4-4. 1/5p.

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Fresh front in food fight: Pols attack digital media.

• Authors : Teinowitz, Ira

Subjects: *CRITICISM; *DIGITAL media; *INTERNET marketingUNITED States

• Source: Advertising Age. 7/24/2006, Vol. 77 Issue 30, p1-25. 2p.

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Privacy issues loom for marketers.

• Authors : Dobrow, Larry

Subjects: *CHILD consumers; *MARKETING; *INTERNET marketingUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-6-S-6. 2/3p. 2 Color Photographs.

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Kids get their way on TV.

• Authors : Whitney, Daisy

Subjects: *TELEVISION & children; *TELEVISION viewers; *CHILD consumersUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-4-S-4. 3/4p. 1 Color Photograph, 1 Graph.

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Hands-on takes on new video meaning.

Subjects: *TELEVISION & children; *CHILD psychology; *CHILD consumersHECHT, Albie

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-4-S-4. 1/4p. 1 Color Photograph.

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Broadcasters lick chops over kids' TV.

• Authors : Klaasen, Abbey

Subjects: *TELEVISION broadcasting; *CHILD consumers; *MARKET shareUNITED StatesDIC Entertainment Corp.

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p38-38. 1/3p. 1 Color Photograph.

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Pop stops kids' marketing in Europe.

• Authors : Wentz, Laurel; MacArthur, Kate

Subjects: *CARBONATED beverage advertising; *CHILD consumers; *COMMERCIAL lawUNITED States; EUROPEKYPRIANOU, Markos

• Source: Advertising Age. 1/30/2006, Vol. 77 Issue 5, p8-8. 1/3p.

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CARU's medicine hard to swallow.

• Authors : Teinowitz, Ira; Thompson, Stephanie

Subjects: *FOOD advertising; *CHILD consumers; *INDUSTRIAL policyKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT; BURGER King Corp.

• Source: Advertising Age. 11/28/2005, Vol. 76 Issue 48, p3-45. 2p.

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Marketers aim for parents via kid TV.

• Authors : STANLEY, T.L.

Subjects: *ADVERTISING; *CHILD consumers; *TELEVISION advertisingUNITED States

• Source: Advertising Age. 10/4/2004, Vol. 75 Issue 40, p75-75. 1/2p. 1 Color Photograph.

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Does McD's need 'lovin' it'? Wary kids the big unknown.

• Authors : Crain, Rance

Subjects: *FAST food restaurants; *RESTAURANT advertising; *CHILD consumersMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/22/2003, Vol. 74 Issue 38, p22-22. 1/2p. 1 Color Photograph.

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KidCom goes to Paris.

• Authors : MacArthur, Kate

Subjects: *ADVERTISING agencies; *CHILD consumers; *CEREAL products industryPARIS (France)KIDCOM Worldwide (Company) ; INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; MCCANN-Erickson WorldGroup Inc.

• Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p4-70. 2p. 1 Color Photograph.

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A Disney assist.

• Authors : Thompson, Stephanie

Subjects: *LICENSE agreements; *FRUIT juice industry; *LETTING of contractsMINUTE Maid Co. MINUTE Maid Co. MINUTE Maid Co. 034133228 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; WALT Disney Co.

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p39-39. 1/5p. 1 Color Photograph.

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SQUEEZED out.

• Authors : Thompson, Stephanie

Subjects: *BEVERAGES; *PRODUCT elimination; *CHILD consumersGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

• Source: Advertising Age. 7/30/2001, Vol. 72 Issue 31, p3-39. 2p. 2 Color Photographs.

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FTC report refuels debate on violent entertainment.

• Authors : Teinowitz, Ira

Subjects: *CHILD consumers; *CHILDREN & violence; *MARKETINGUNITED StatesUNITED States. Federal Trade Commission

• Source: Advertising Age. 4/30/2001, Vol. 72 Issue 18, p4-4. 1/2p. 1 Color Photograph.

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Youth quick to get the ad facts.

• Authors : Henderson, Shirley

Subjects: *CHILD consumers; *CHILDREN in advertising; *ADVERTISINGUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 1/4p.

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Brand loyalty begins early.

• Authors : Rosenberg, Janice

Subjects: *CHILD consumers; *TARGET marketing; *BRAND loyaltyUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 3/4p. 2 Color Photographs.

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Cereal makers entice online kids.

• Authors : Thompson, Stephanie; Healy, Ben

Subjects: *CEREAL products industry; *INTERNET marketing; *SALES promotion

• Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p20-22. 2p. 2 Color Photographs.

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Cracker Jack.

• Authors : Hartnett, Michael

Subjects: *BASEBALL; *CHILD consumers; *MARKETINGFRITO-Lay North America Inc.NEUGENT, Chris

• Source: Advertising Age. 6/26/2000, Vol. 71 Issue 27, ps22. 1/5p. 1 Color Photograph.

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Tweens mesh latest fads, moms & dads.

• Authors : Rosenberg, Janice

Subjects: *CHILD consumers; *TARGET marketing; *MARKETING

• Source: Advertising Age. 2/14/2000, Vol. 71 Issue 7, p40-40. 4/5p. 6 Color Photographs.

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Cap'n goes AWOL as sales flatten.

• Authors : Thompson, Stephanie

Subjects: *CEREAL products; *MASCOTS; *ADVERTISING campaignsQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Advertising Age. 11/22/1999, Vol. 70 Issue 48, p8-8. 1/3p. 1 Color Photograph.

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Rahman leads Kraft ethnic effort.

Subjects: *MARKETING executives; *FOOD industry management; *CHILD consumersUNITED StatesKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT; UNIVERSITY of Southern California ; INDIANA University ...

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p27-27. 1/7p. 1 Color Photograph.

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Rush to buy kids' ad time? Not this year, says expert.

• Authors : Friedman, Wayne

Subjects: *TELEVISION advertising & children; *CHILD consumers; *TELEVISION program ratingsUNITED StatesHASBRO Inc. HASBRO Inc. HASBRO Inc. HAS; GALOOB Toys Inc. ; TIGER Electronics Inc. TIGER Electronics Inc. TIGER Electronics Inc. 001027684

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p48-48. 1/3p.

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Kraft pursues `tweens' with Easy Mac line.

• Authors : Pollack, Judann

Subjects: *ADVERTISING campaigns; *FOOD advertising; *FOOD industryKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 1/25/1999, Vol. 70 Issue 4, p8-8. 1/4p. 3 Color Photographs.

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NFL ad blitz targets next-generation fans.

• Authors : Jensen, Jeff

Subjects: *CHILD consumers; *SPORTS for childrenNATIONAL Football League

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, p8-8. 2/5p. 2 Color Photographs.

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CARU GUIDELINES EYE WEB EFFORTS TO REACH CHILDREN: DATA COLLECTION, PRIVACY ISSUES SPARK ATTENTION TO MARKETER USE OF NEW MEDIA.

• Authors : Teinowitz, Ira

Subjects: *WEBSITES for children; *CHILD consumers; *ACQUISITION of dataCOUNCIL of Better Business Bureaus Inc. Children's Advertising Review Unit

• Source: Advertising Age. 1/13/1997, Vol. 68 Issue 2, p6-6. 1p.

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Kids `question mark' is now ConAgra exclamation point.

• Authors : Pollack, Judann

Subjects: *FROZEN foods industry; *FOOD industry; *CHILD consumersUNITED StatesCONAGRA Foods Inc.

• Source: Advertising Age. 9/2/1996, Vol. 67 Issue 36, p12-12. 1/4p. 1 Black and White Photograph.

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The new whiz kids.

• Authors : Webster, Nancy Coltun

Subjects: *CHILD consumers; *HIGH technology; *INFORMATION technologyUNITED StatesU.S. Census Bureau...

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-1-S-2. 2p. 5 Color Photographs.

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Animation renaissance snares kids.

• Authors : Jensen, Jeff

Subjects: CARICATURES & cartoons; ADVERTISERS; YOUNG consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/8/1993, Vol. 64 Issue 6, pS-20-S-21. 2p. 2 Black and White Photographs, 2 Charts.

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CD-ROM swoosh wins publishers' hearts.

• Authors : Kelly, Keith J.

Subjects: *CD-ROMs; *CHILD consumers; *COMPUTER software industryUNITED States

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-2-S-2. 2/3p. 1 Black and White Photograph.

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Save the children--from ads?

Subjects: *CHILD consumers; *CONSUMER protection; *MARKETINGCONSUMERS Union of US Inc. (Organization)

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p22-22. 1/5p.

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`Sunday best' becoming more of a daily ritual.

• Authors : Fawcett, Adrienne Ward

Subjects: CHILDREN'S clothing; CLOTHING & dress; CHILD consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/14/1994, Vol. 65 Issue 7, pS-10-S-14. 2p. 1 Black and White Photograph.

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Kids market keeps growing up.

Subjects: *CHILD consumers; *CHARTS, diagrams, etc.UNITED States

• Source: Advertising Age. 5/15/1995, Vol. 66 Issue 20, p3-3. 1/5p. 1 Color Photograph, 1 Graph.

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Kids' deep pockets for buying clothes.

Subjects: *MARKET surveys; *CHILD consumers; CHILDRENUNITED StatesKURT Salmon Associates Inc. ; LISA Frank Inc. LISA Frank Inc. LISA Frank Inc. 093651495

• Source: Advertising Age. 3/6/1995, Vol. 66 Issue 10, p3-3. 1/5p. 1 Color Photograph, 2 Charts.

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Pay attention, class; marketers do.

• Authors : Freeman, Laurie

Subjects: *CHILD consumers; *MARKETING; *PERSONAL computersUNITED StatesDELANO, Richard

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-8-S-8. 3/5p. 1 Black and White Photograph.

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NFL includes kids in marketing blitz.

• Authors : Jensen, Jeff

Subjects: *CHILD consumersUNITED StatesNATIONAL Football League

• Source: Advertising Age. 9/5/1994, Vol. 65 Issue 37, p24-24. 2/5p. 1 Black and White Photograph.

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An entry level course in economics.

Subjects: *CHILD consumers; *ADVERTISING; *MASS mediaUNITED StatesEDK Associates (Company)

• Source: Advertising Age. 2/14/1994, Vol. 65 Issue 7, pS-12-S-12. 1/9p.

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Kids are consumers, too.

• Authors : Freeman, Laurie

Subjects: *CHILD consumers; TOILETRIES; CHILDREN'S healthUNITED StatesS.C. Johnson & Son Inc. ; DUCAIR Tsumura (Company)

• Source: Advertising Age. 3/4/1991, Vol. 62 Issue 10, p33-33. 1/2p.

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What Johnny reads.

• Authors : Wolfe, John; Spethmann, Betsy

Subjects: *CHILD consumers; *MARKETING research; *ADVERTISING agenciesUNITED StatesSIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. 072821671

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 1/5p.

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High-tech options chisel at youngsters' TV viewing.

• Authors : Miller, Julia

Subjects: TELEVISION viewers; TELEVISION & children; CHILD consumers

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-10-S-10. 3/5p. 1 Black and White Photograph.

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He's cooling off, but Barney's no fossil yet.

• Authors : Fitzgerald, Kate

Subjects: LYONS Group (Company); BARNEY (Fictional character); CHILD consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/25/1994, Vol. 65 Issue 31, p40-40. 1/4p. 1 Color Photograph.

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