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Save the children--from ads?

Subjects: *CHILD consumers; *CONSUMER protection; *MARKETINGCONSUMERS Union of US Inc. (Organization)

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p22-22. 1/5p.

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What Johnny reads.

• Authors : Wolfe, John; Spethmann, Betsy

Subjects: *CHILD consumers; *MARKETING research; *AMERICAN childrenUNITED StatesSIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. 072821671

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 1/5p.

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Kids are consumers, too.

• Authors : Freeman, Laurie

Subjects: *TOILETRIES; *CHILD consumers; *CHILDREN'S healthUNITED StatesS.C. Johnson & Son Inc. ; DUCAIR Tsumura (Company)

• Source: Advertising Age. 3/4/1991, Vol. 62 Issue 10, p33-33. 1/2p.

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Child's play? Not likely.

• Authors : Rigney, Melanie

Subjects: *NEWSPAPERS & children; *MARKET segmentation; *READERSHIPUNITED StatesALEXANDER, Susan

• Source: Advertising Age. 8/12/1991, Vol. 62 Issue 33, pS-9-S-9. 1/5p. 1 Black and White Photograph.

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Animation renaissance snares kids.

• Authors : Jensen, Jeff

Subjects: *ADVERTISERS; *YOUNG consumers; *CHILD consumersUNITED States

• Source: Advertising Age. 2/8/1993, Vol. 64 Issue 6, pS-20-S-21. 2p. 2 Black and White Photographs, 2 Charts.

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`Sunday best' becoming more of a daily ritual.

• Authors : Fawcett, Adrienne Ward

Subjects: *CHILDREN'S clothing; *CLOTHING & dress; *CHILD consumersUNITED StatesMCNEAL, James

• Source: Advertising Age. 2/14/1994, Vol. 65 Issue 7, pS-10-S-14. 2p. 1 Black and White Photograph.

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An entry level course in economics.

Subjects: *CHILD consumers; *ADVERTISING; *MASS mediaUNITED StatesEDK Associates (Company)

• Source: Advertising Age. 2/14/1994, Vol. 65 Issue 7, pS-12-S-12. 1/9p.

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'Flintstones' tie-ins don't rock kids.

• Authors : Fitzgerald, Kate

Subjects: *MOTION pictures; *MARKETING; *CHILD consumersUNITED StatesFLINTSTONES, The (Film)

• Source: Advertising Age. 6/20/1994, Vol. 65 Issue 26, p78-78. 1/2p. 2 Color Photographs.

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He's cooling off, but Barney's no fossil yet.

• Authors : Fitzgerald, Kate

Subjects: *BARNEY (Fictional character); *CHILD consumersUNITED StatesLYONS Group (Company)

• Source: Advertising Age. 7/25/1994, Vol. 65 Issue 31, p40-40. 1/4p. 1 Color Photograph.

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NFL includes kids in marketing blitz.

• Authors : Jensen, Jeff

Subjects: *CHILD consumersUNITED StatesNATIONAL Football League

• Source: Advertising Age. 9/5/1994, Vol. 65 Issue 37, p24-24. 2/5p. 1 Black and White Photograph.

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