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ELECTIONS INSPIRE MARKETERS (AND VICE VERSA?).

• Authors : Schultz, E.J. ; Diaz, Ann-Christine

Subjects: *ADVERTISING campaigns; *POLITICAL advertising; *CONSUMERSUNITED StatesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU; LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. 107905085

• Source: Advertising Age. 3/7/2016, Vol. 87 Issue 5, p0026-0026. 1p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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REFINING THE PITCH.

Subjects: *YOUNG women; *SALES promotion; *CONSUMERSCHINA

• Source: Advertising Age. 12/10/2012, Vol. 83 Issue 44, p21-21. 1p.

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Consumer divide grows between haves and have-nots.

• Authors : NEFF, JACK

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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More than TV: Univision sells Hispanic expertise.

• Authors : WENTZ, LAUREL

Subjects: *MASS media industry; *MASS media & Hispanic Americans; *MARKETING executivesUNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN

• Source: Advertising Age. 5/16/2011, Vol. 82 Issue 20, p6-6. 1/2p.

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What brand marketers can learn from election: Loyalty is built by delivering on a clear promise.

• Authors : CRAIN, RANCE

Subjects: *MARKETING; *ADVERTISING; *ELECTIONSUNITED States

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p13-13. 3/5p.

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Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

• Authors : Pardee, Thomas

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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Consumer mistrust of politics spills over to brands, leading marketers to play it safe.

• Authors : Crain, Rance

Subjects: *SUSPICION; *CONSUMERS; *BRAND loyaltyUNITED States

• Source: Advertising Age. 4/12/2010, Vol. 81 Issue 15, p15-15. 1/3p.

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OFF!

• Authors : Neff, Jack

Subjects: *INSECT baits & repellents; *REPELLENTS; *MARKETING researchS.C. Johnson & Son Inc.

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p21-21. 1/6p. 1 Color Photograph.

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