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ELECTIONS INSPIRE MARKETERS (AND VICE VERSA?).

• Authors : Schultz, E.J. ; Diaz, Ann-Christine

Subjects: *ADVERTISING campaigns; *POLITICAL advertising; *CONSUMERSUNITED StatesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU; LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. LEGAL Sea Foods Inc. 107905085

• Source: Advertising Age. 3/7/2016, Vol. 87 Issue 5, p0026-0026. 1p.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Consumer divide grows between haves and have-nots.

• Authors : NEFF, JACK

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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What brand marketers can learn from election: Loyalty is built by delivering on a clear promise.

• Authors : CRAIN, RANCE

Subjects: *MARKETING; *ADVERTISING; *ELECTIONSUNITED States

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p13-13. 3/5p.

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Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

• Authors : Pardee, Thomas

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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Consumer mistrust of politics spills over to brands, leading marketers to play it safe.

• Authors : Crain, Rance

Subjects: *SUSPICION; *CONSUMERS; *BRAND loyaltyUNITED States

• Source: Advertising Age. 4/12/2010, Vol. 81 Issue 15, p15-15. 1/3p.

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OFF!

• Authors : Neff, Jack

Subjects: *INSECT baits & repellents; *REPELLENTS; *MARKETING researchS.C. Johnson & Son Inc.

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p21-21. 1/6p. 1 Color Photograph.

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Experiential media No. 1 way to influence customers.

Subjects: *HISPANIC American consumers; *MARKETING; *WORD of mouth advertisingUNITED States

• Source: Advertising Age. 11/3/2008, Vol. 79 Issue 41, p22-22. 1/4p.

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USUAL FOLKS NEED NOT APPLY.

• Authors : Kopalle, Praveen¹

Subjects: *NEW product development; *COMMERCIAL product testing; *CONSUMERS

• Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p23-23. 3/5p.

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How to market through recession jitters.

• Authors : Zmuda, Natalie

Subjects: *MARKETING strategy; *CONSUMER attitudes; *CONSUMERSUNITED StatesINTERBRAND Corp....

• Source: Advertising Age. 3/24/2008, Vol. 79 Issue 12, p27-27. 1/2p.

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Study: Young consumers are big multitaskers.

• Authors : Oser, Kris; Wentz, Laurel

Subjects: *YOUNG consumers; *CONSUMER attitudes; *TELEVISION

• Source: Advertising Age. 10/3/2005, Vol. 76 Issue 40, p20-20. 1/5p.

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How consumer confidence provides a window into the overall economy.

• Authors : Johnson, Bradley

Subjects: *CONSUMER confidence; *CONSUMER attitudes; *CONSUMERSUNITED States

• Source: Advertising Age. 9/19/2005, Vol. 76 Issue 38, p46-47. 2p. 1 Chart.

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The Consumer.

Subjects: *ECONOMIC indicators; *CONSUMERS; *CONSUMER confidenceUNITED States

• Source: Advertising Age. 9/19/2005, Vol. 76 Issue 38, p46-46. 4/9p. 4 Graphs.

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China's marketing potential is vast--and it's unstoppable.

• Authors : Crain, Rance

Subjects: *CONSUMER attitudes; *ADVERTISING; *MARKETINGCHINA

• Source: Advertising Age. 9/20/2004, Vol. 75 Issue 38, p28-28. 1/3p. 1 Color Photograph.

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Retailers work to brand home goods.

• Authors : Cardona, Mercedes M.

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *INTERIOR decorationUNITED States

• Source: Advertising Age. 4/5/2004, Vol. 75 Issue 14, ps7-s8. 2p. 10 Color Photographs.

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Young open to new ad forms.

Subjects: *MARKETING; *ADVERTISING; *INDUSTRIAL surveysUNITED States

• Source: Advertising Age. 1/13/2003, Vol. 74 Issue 2, p21-21. 1/5p.

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Consumer forecast.

• Authors : Gervey, Gen; Lin, Judy

Subjects: *CONSUMER attitudes; *MARKET surveys; *ADVERTISINGUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Boomers--yes, boomers--spend the most on tech.

• Authors : Bulik, Beth Snyder (AUTHOR)

Subjects: *MIDDLE-aged consumers; *BABY boom generation; *ECONOMICS

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p18-18. 1p. 1 Color Photograph, 1 Graph.

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Americans walk the 'value' tightrope.

• Authors : Rickard, Leah

Subjects: *CONSUMER attitudes; *CONSUMERS; *CONSUMER confidenceUNITED States

• Source: Advertising Age. 11/1/1993, Vol. 64 Issue 46, pS-2-S-16. 2p. 1 Black and White Photograph.

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The buzz on bra brands.

Subjects: *TELEPHONE surveys; *WOMEN consumers; *CONSUMER behavior

• Source: Advertising Age. 10/24/1994, Vol. 65 Issue 45, p17-17. 1/4p. 2 Color Photographs, 1 Black and White Photograph.

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Guys show their muscle as buyers of groceries.

• Authors : Kelly, Keith J.; DeNitto, Emily

Subjects: *MALE consumers; *SHOPPING; *CONSUMER attitudesUNITED StatesFOOD & Wine (Periodical)

• Source: Advertising Age. 7/11/1994, Vol. 65 Issue 29, p29-29. 1/4p. 1 Color Photograph, 1 Graph.

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Swords back into plowshares.

• Authors : Crain, Rance

Subjects: CONSUMER behavior; CONSUMER attitudes; CONSUMER preferencesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/18/1991, Vol. 62 Issue 49, p24-24. 1/3p.

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Pepsi sips recall win.

• Authors : Fitzgerald, Kate

Subjects: ADVERTISING; COCA-Cola Co.; CHEVROLET (Company)UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p34. 1/4p. 1 Chart.

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