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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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One-way media lost the election as cable, interactive dominated.

• Authors : Learmonth, Michael

Subjects: *MASS media & politics; *INTERNET & politics; *CONSUMERSUNITED States

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, p1-56. 2p.

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A Look at Today's Consumer.

Subjects: *NINETEEN sixty, A.D.; *CONSUMERS; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey¹

Subjects: *ADVERTISING; *ADVERTISING agencies; *CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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Consumers cling to credit amid subprime chaos.

• Authors : Creamer, Matthew

Subjects: *SUBPRIME loans; *MORTGAGES; *CREDIT cardsUNITED StatesEXPERIAN PLC

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p1-23. 2p. 1 Color Photograph.

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Chrysler sale succeeding where Dr. Z, Celine failed.

• Authors : Halliday, Jean

Subjects: *MERGERS & acquisitions; *ECONOMIC impact; *AUTOMOBILE industry mergersCHRYSLER Corp. (1925-1998) ; CERBERUS Capital Management LP

• Source: Advertising Age. 5/21/2007, Vol. 78 Issue 21, p1-52. 2p.

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THREE YEARS AND OUT.

• Authors : Frazier, Mya

Subjects: *CONSUMER behavior; *CONSUMERS; *NEW product developmentUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p24-24. 2p. 1 Color Photograph, 1 Graph.

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U.S. CONSUMER -- LIKE NO OTHER ON THE PLANET.

• Authors : Francese, Peter¹

Subjects: *CONSUMER behavior; *CONSUMPTION (Economics); *POPULATIONUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p3-5. 3p. 1 Color Photograph, 2 Charts.

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P&G finds the boss demanding, busy, hard to reach.

• Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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Getting along with the new boss - the consumer.

• Authors : Lafley, A.G.¹

Subjects: *CONSUMER behavior; *CONSUMERS; *ADVERTISINGUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 3/28/2005, Vol. 76 Issue 13, p24-91. 2p. 1 Color Photograph.

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