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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: *WOMEN consumers; *COUPONS (Retail trade); *SHOPPINGLINCICUM, Gina

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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GET READY TO CHALLENGE YOUR ASSUMPTIONS.

• Authors : Pollack, Judann

Subjects: *CONSUMER behavior; *CONSUMERS

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p1-1. 1/2p. 1 Color Photograph.

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Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

• Authors : Pardee, Thomas

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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Boomers--yes, boomers--spend the most on tech.

• Authors : Bulik, Beth Snyder (AUTHOR)

Subjects: *MIDDLE-aged consumers; *BABY boom generation; *ECONOMICS

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p18-18. 1p. 1 Color Photograph, 1 Graph.

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Mad Ave's myopia when it comes to Main Street.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMER behavior; *FOOD industry; *TABLET computersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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Consumer mistrust of politics spills over to brands, leading marketers to play it safe.

• Authors : Crain, Rance

Subjects: *SUSPICION; *CONSUMERS; *BRAND loyaltyUNITED States

• Source: Advertising Age. 4/12/2010, Vol. 81 Issue 15, p15-15. 1/3p.

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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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One-way media lost the election as cable, interactive dominated.

• Authors : Learmonth, Michael

Subjects: *MASS media & politics; *INTERNET & politics; *CONSUMERSUNITED States

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, p1-56. 2p.

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A Look at Today's Consumer.

Subjects: *NINETEEN sixty, A.D.; *CONSUMERS; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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