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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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POWERED BY MILLENNIALS.

• Authors : WENTZ, LAUREL

Subjects: *HISPANIC American consumers; *MILLENNIALS; *SPENDING power (Constitutional law)UNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN

• Source: Advertising Age. 7/28/2014, Vol. 85 Issue 16, Following pS003-S003. 1p.

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BY THE NUMBERS.

Subjects: *AGE groups; *MILLENNIALS; *MILLENNIAL consumers

• Source: Advertising Age. 5/13/2013, Vol. 84 Issue 19, p1-1. 1p.

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HANGING OUT IN 'HIPSTER HUBS'.

• Authors : SCHULTZ, E. J.

Subjects: *MILLENNIALS; *FOOD marketing; *MILLENNIAL consumersFRITO-Lay North America Inc. ; CAMPBELL Soup Co. CAMPBELL Soup Co. CAMPBELL Soup Co. CPB

• Source: Advertising Age. 11/12/2012, Vol. 83 Issue 41, p1-1. 1p.

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Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

• Authors : Pardee, Thomas

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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Oh man, life may be tough but marketers still love you.

• Authors : Neff, Jack

Subjects: *MALE consumers; *MEN; *WOMEN'S educationPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p8-8. 1p. 1 Color Photograph.

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With U.S. consumers tapped out, it will take other markets to float our economy.

• Authors : Crain, Rance

Subjects: *CONSUMERS; *CONSUMPTION (Economics); *GROSS domestic productUNITED States

• Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p15-15. 2/5p. 1 Color Photograph.

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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Ad effort can't rescue economy--at least not yet.

• Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

• Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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