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Periodical

Consumer divide grows between haves and have-nots.

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

  • Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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Periodical

Takeaways: What Marketers Can Do.

Subjects: *BABY boom generation; *OLDER people; *MARKETING & societyUNITED States

  • Source: Advertising Age. 4/4/2011 Ad Age Insights Supplement, Vol. 82, p16-16. 1p.

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Periodical

Boomers--yes, boomers--spend the most on tech.

Subjects: *MIDDLE-aged consumers; *BABY boom generation; *ECONOMICS

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p18-18. 1p. 1 Color Photograph, 1 Graph.

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