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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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Major ad categories still failing to target Latino consumers.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *HISPANIC Americans; *MARKET segmentationSYNOVATE (Company)

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 2/5p.

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Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

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Direct & Database Marketing.

• Authors : Gunn, Eileen P.

Subjects: *DIRECT marketing; *DIRECT mail advertising; *HISPANIC American consumersUNITED StatesNIA Direct Inc....

• Source: Advertising Age. 10/18/1999, Vol. 70 Issue 10, ps1-s6. 2p. 1 Color Photograph.

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Few direct efforts target Hispanics.

• Authors : Krol, Carol

Subjects: *HISPANIC American consumers; *DIRECT marketing; *DIRECT mail advertisingUNITED States

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS4-S6. 2p. 1 Chart.

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Churchs Chicken chain courts Latino audience with fun, colorful ads.

• Authors : Kramer, Louise

Subjects: *FOOD service advertising; *TELEVISION advertising; *ADVERTISING campaignsUNITED StatesCHURCH'S Chicken Inc.

• Source: Advertising Age. 10/19/1998, Vol. 69 Issue 42, p12-12. 1/4p. 4 Color Photographs.

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RETAILERS DUKE IT OUT FOR HISPANIC SHOPPERS’ DOLLARS.

• Authors : Rodriguez, Ashley

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET repositioningTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; MACY'S Inc. MACY'S Inc. MACY'S Inc. M

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0026-0026. 1p.

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New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

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U.S. conexiones.

• Authors : Sutter, Mary; Wentz, Laurel

Subjects: *HISPANIC American consumers; *CONSUMERS; *MARKETINGUNITED StatesAOL Time Warner (Company) ; TRAVELOCITY.COM LP TRAVELOCITY.COM LP TRAVELOCITY.COM LP 806642158

• Source: Advertising Age. 7/16/2001, Vol. 72 Issue 29, p14-14. 3/4p. 4 Color Photographs.

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Fast-food's battleground.

• Authors : Freeman, Laurie

Subjects: *FAST food restaurant marketing; *FOOD advertising; *MARKET segmentationUNITED States

• Source: Advertising Age. 9/18/2000, Vol. 71 Issue 39, special section pS20-S20. 1p. 4 Color Photographs, 1 Chart.

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