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Periodical

What makes women click?

Authors : Garrubbo, Gina

Subjects: *WOMEN consumers; *INTERNET advertising; *INTERNET marketingUNITED States

Source: Advertising Age. 2/2/1998 Supplement Online Media, Vol. 69, p12A-14A. 3p. 5 Color Photographs.

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Periodical

Woo skeptical consumers with increased respect.

Authors : Blackshaw, Pete¹

Subjects: *INTERNET marketing; *INTERNET advertising; *INTERNETUNITED States

Source: Advertising Age. 3/13/2000, Vol. 71 Issue 11, p46-46. 3/4p. 1 Black and White Photograph.

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Periodical

Cereal makers entice online kids.

Authors : Thompson, Stephanie; Healy, Ben

Subjects: *CEREAL products industry; *INTERNET marketing; *SALES promotion

Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p20-22. 2p. 2 Color Photographs.

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Periodical

Web enhances market research .

Authors : Shachtman, Noah

Subjects: *INTERNET marketing; *FOCUS groups; *CONSUMERSUNITED States

Source: Advertising Age. 6/18/2001, Vol. 72 Issue 25, pT18-T18. 3/5p.

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Periodical

BarbieLatina says 'hola' to Net.

Authors : Taylor, Catharine P.

Subjects: *WEBSITES; *INTERNET marketing; *MINORITY consumersUNITED StatesMATTEL Inc. MATTEL Inc. MATTEL Inc. MAT

Source: Advertising Age. 10/1/2001, Vol. 72 Issue 40, p54-54. 2/3p. 3 Color Photographs.

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Periodical

Virtual path to teen tummies.

Authors : Thompson, Stephanie

Subjects: *INTERNET advertising; *INTERNET marketing; *TELEVISION advertisingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

Source: Advertising Age. 11/18/2002, Vol. 73 Issue 46, ps-14-s-14. 1p. 2 Color Photographs.

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Periodical

Site becomes thorn in Gillette's side.

Authors : Neff, Jack

Subjects: *INTERNET marketing; *FALSE advertising; *WEBSITESPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 2/10/2003, Vol. 74 Issue 6, p6-6. 1/2p. 1 Color Photograph.

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Periodical

Would you like some e-mail with that pizza?

Authors : Macarthur, Kate

Subjects: *INTERNET marketing; *RESTAURANTS; *CONSUMERSRESEARCH In Motion Ltd.

Source: Advertising Age. 7/11/2005, Vol. 76 Issue 28, p3-37. 2p. 2 Color Photographs.

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Periodical

IAB to honor pioneers in online media.

Authors : Kerwin, Anne Marie; Wentz, Laurel

Subjects: *INTERNET advertising; *EXECUTIVES; *HISPANIC American consumers

Source: Advertising Age. 12/5/2005, Vol. 76 Issue 49, p79-79. 1/9p.

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Periodical

Privacy issues loom for marketers.

Authors : Dobrow, Larry

Subjects: *CHILD consumers; *MARKETING; *INTERNET marketingUNITED States

Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-6-S-6. 2/3p. 2 Color Photographs.

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