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Language : english Publication : advertising age Subject : male consumers Filter by : Keyword

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Periodical

Oh man, life may be tough but marketers still love you.

Authors : Neff, Jack

Subjects: *MALE consumers; *MEN; *WOMEN'S educationPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)

Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p8-8. 1p. 1 Color Photograph.

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Periodical

Time to rethink your message: Now the cart belongs to Daddy.

Authors : NEFF, JACK

Subjects: *MALE consumers; *GROCERY shopping; *SHOPPING

Source: Advertising Age. 1/17/2011, Vol. 82 Issue 3, p1-20. 2p. 1 Chart.

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Periodical

Young men are bullish, difficult to locate.

Authors : Pollack, Judann

Subjects: *MALE consumers; *YOUNG men; *SURVEYSUNITED StatesLIGHTSPEED Research Ltd.

Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p1-21. 2p.

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Periodical

IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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Periodical

Soft top, hard sell.

Authors : Halliday, Jean

Subjects: *VOLKSWAGEN Beetle automobile; *MODEL cars (Toys); *CONVERTIBLE automobilesVOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. 006972475

Source: Advertising Age. 8/23/2004, Vol. 75 Issue 34, p1-34. 2p. 2 Color Photographs.

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Periodical

Want to get guys? Be tough.

Authors : Stilson, Janet

Subjects: *ADVERTISING campaigns; *MALE consumers; *CELL phone systemsAMP'D Mobile Inc. ; NATIONAL Broadcasting Co. Inc.

Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS4-S4. 1/2p. 1 Color Photograph.

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Periodical

Advertisers shifting from a simple-minded approach.

Authors : Dobrow, Larry

Subjects: *MALE consumers; *TARGET marketing; *YOUNG menUNITED StatesAMERICAN Dad! (TV program)...

Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS2-S3. 2p. 2 Color Photographs.

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Periodical

Global highlight: Philips shaving system.

Authors : Hall, Emma

Subjects: *SHAVING; *ELECTRIC shavers; *MALE consumersPHILIPS Electronics North America Corp.

Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p16-16. 1/5p. 1 Color Photograph.

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Periodical

Body slam: RGX ridicules more sophomoric sprays.

Authors : Neff, Jack

Subjects: *ADVERTISING campaigns; *MEN'S health; *MALE consumersUNITED StatesHENKEL AG & Co. KGaA

Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p3-56. 2p.

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Periodical

Ugg, others take a shot at gender bending.

Authors : Thompson, Stephanie

Subjects: *MALE consumers; *FASHION; *BRAND name productsDECKERS Outdoor Corp. 072929078 DECKERS Outdoor Corp. DECKERS Outdoor Corp. 072929078 072929078 DECKERS Outdoor Corp. 072929078 DECK; NPD Group Inc. NPD Group Inc. NPD Group Inc. 065936890COHEN, Marshal

Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS4-S6. 2p. 2 Color Photographs.

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