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Advertisers shifting from a simple-minded approach.

• Authors : Dobrow, Larry

Subjects: *MALE consumers; *TARGET marketing; YOUNG menUNITED StatesAMERICAN Dad! (TV program)...

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS2-S3. 2p. 2 Color Photographs.

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Young men are bullish, difficult to locate.

• Authors : Pollack, Judann

Subjects: *MALE consumers; *PERSONAL finance; YOUNG menUNITED StatesLIGHTSPEED Research Ltd.

• Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p1-21. 2p.

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Soft top, hard sell.

• Authors : Halliday, Jean

Subjects: VOLKSWAGEN Beetle automobile; VOLKSWAGEN of America Inc.; MODEL cars (Toys)

• Source: Advertising Age. 8/23/2004, Vol. 75 Issue 34, p1-34. 2p. 2 Color Photographs.

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Vanity, thy name is...man?

• Authors : Cardona, Mercedes M.

Subjects: *ADVERTISERS; *MALE consumers; MEN'S clothingCOMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC 173299827

• Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, p24-24. 1p. 5 Color Photographs.

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Oh man, life may be tough but marketers still love you.

• Authors : Neff, Jack

Subjects: *MALE consumers; *ECONOMIC history; MENPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p8-8. 1p. 1 Color Photograph.

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TIME 'PIRATES' EYES YOUNG MALE MATEY.

• Authors : Ives, Nat

Subjects: *MALE consumers; *MARKET entry; *PUBLISHINGUNITED States; UNITED KingdomBLANCHARD, Keith

• Source: Advertising Age. 4/3/2006, Vol. 77 Issue 14, pS-2-S-2. 1/6p. 1 Color Photograph.

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Want to get guys? Be tough.

• Authors : Stilson, Janet

Subjects: AMP'D Mobile Inc.; ADVERTISING campaigns; MALE consumers

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS4-S4. 1/2p. 1 Color Photograph.

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Men's wearhouse stocks surprises in new discount stores.

• Authors : Cuneo, Alice Z.

Subjects: MEN'S Wearhouse Inc.; MEN'S clothing industry; MALE consumers

• Source: Advertising Age. 8/10/1998, Vol. 69 Issue 32, p4-4. 2/5p. 4 Color Photographs.

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Voted & Quoted.

Subjects: MEN'S magazines; MEN'S mass media; SHOPPING

• Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p12-12. 1/4p.

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Pantene adds men to its marketing mix.

• Authors : Klein, Rick

Subjects: PROCTER & Gamble Co.; ADVERTISING campaigns; HAIR care products industry

• Source: Advertising Age. 7/14/1997, Vol. 68 Issue 28, p10-10. 1/4p. 2 Color Photographs.

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