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B-TO-B CMOS TACKLE DATA, CONTENT IN 2016.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *MARKETING; *MILLENNIAL consumers

• Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0020-0020. 1p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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More than TV: Univision sells Hispanic expertise.

• Authors : WENTZ, LAUREL

Subjects: *MASS media industry; *MASS media & Hispanic Americans; *MARKETING executivesUNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN

• Source: Advertising Age. 5/16/2011, Vol. 82 Issue 20, p6-6. 1/2p.

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Mad Ave's myopia when it comes to Main Street.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMER behavior; *FOOD industry; *TABLET computersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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GRACIELA ELETA.

• Authors : Wentz, Laurel

Subjects: *WOMEN executives; *MARKETING executives; *HISPANIC American consumersUNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVNELETA, Graciela

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p22-22. 1/3p.

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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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SheSpeaks, other niche agencies get marketers listening.

• Authors : Bush, Michael

Subjects: *ADVERTISING agencies; *ADVERTISING; *WOMEN consumersSHESPEAKS Inc.FREUD, Aliza

• Source: Advertising Age. 5/19/2008, Vol. 79 Issue 20, p3-46. 2p. 1 Color Photograph.

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Does your company need a chief blogger?

• Authors : Bulik, Beth Snyder

Subjects: *BLOGS; *CORPORATIONS; *MARKETING executives

• Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p24-24. 1p.

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More than 65 years of targeting black audience.

• Authors : Morris, Eugene¹

Subjects: *AFRICAN American consumers; *MARKET penetration; *AFRICAN American advertising agencies

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p16-16. 1/3p. 1 Color Photograph.

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GAME FOR ANYTHING.

Subjects: *MALE consumers; *MARKETING executives; *INCOME

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS1-S1. 3/4p. 1 Color Photograph.

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