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Periodical

Video games unveil feminine side.

Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *VIDEO game industry; *MARKETING researchUBISOFT Inc.

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS10-S10. 1p. 1 Color Photograph.

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Periodical

Fewer moms but more challenges.

Authors : Neff, Jack

Subjects: *WOMEN consumers; *COMMERCIAL products; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS9-S9. 2/5p. 1 Chart.

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Periodical

SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

Authors : Meyers, Tiffany

Subjects: *WOMEN consumers; *RETAIL industry; *MARKETING research

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Periodical

EDITOR'S NOTE.

Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *PERIODICALSUNITED States

Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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Periodical

P&G finds the boss demanding, busy, hard to reach.

Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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Periodical

P&G kisses up to the boss: consumers.

Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Periodical

Researchers flail as public cuts the cord.

Authors : Cuneo, Alice Z.

Subjects: *TELECOMMUNICATION; *MARKETING research; *CONSUMERSUNITED States

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p3-52. 2p.

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Periodical

White Bread, USA.

Authors : Neff, Jack

Subjects: *TEST marketing; *MARKETING research; *DEMOGRAPHYUNITED States

Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

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Periodical

What users see PRS tracks eyeball movement.

Authors : Shachtman, Noah

Subjects: *MARKETING research; *ADVERTISING; *CONSUMERSPERCEPTION Research Services Inc.

Source: Advertising Age. 6/18/2001, Vol. 72 Issue 25, pT18-T18. 2/5p. 1 Color Photograph.

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Periodical

Youth quick to get the ad facts.

Authors : Henderson, Shirley

Subjects: *CHILD consumers; *CHILDREN in advertising; *ADVERTISINGUNITED States

Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 1/4p.

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