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MEDIA AGENCY OF THE YEAR.

• Authors : BRUELL, ALEXANDRA

Subjects: *ADVERTISING agencies; *CONSUMERS; *MARKET positioningUM (Company) ; CLEAN & Clear (Company) ; JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ

• Source: Advertising Age. 1/25/2016, Vol. 87 Issue 2, p0045-0045. 1p.

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J.C. PENNEY: HISPANIC WOMEN ARE OUR 'NORTH STAR'.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *MARKETING strategy; *TARGET marketingJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP

• Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p25-25. 1p.

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HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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Motorcycle makers face aging clientele.

• Authors : Halliday, Jean

Subjects: *DEMOGRAPHY; *MOTORCYCLES; *MOTORCYCLE industryUNITED StatesBMW of North America LLC

• Source: Advertising Age. 4/14/2003, Vol. 74 Issue 15, p16-16. 2/3p. 4 Color Photographs.

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Sweet Spot.

• Authors : Chura, Hillary

Subjects: *AFRICAN American teenagers; *HISPANIC American teenagers; *MARKETING strategy

• Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p1-16. 2p. 11 Color Photographs.

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Why you need a curated, authentic, real-time mobile approach to your disruption strategy.

• Authors : Dumenco, Simon

Subjects: *ADVERTISING; *MARKETING strategy; *CONSUMERSTWITTER (Web resource)

• Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p58-58. 1p.

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P&G adapts its web fashion show for Hispanic women.

• Authors : Wentz, Laurel

Subjects: *INTERNET marketing; *STREAMING video & television; *HISPANIC American mass mediaPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 11/2/2009, Vol. 80 Issue 37, p42-42. 2/5p.

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Ladies who lunch could start lunching on dried meat snacks.

• Authors : Skenazy, Lenore

Subjects: *DRIED meat; *WOMEN consumers; *MARKETING strategyLINK Snacks Inc.CLARK, Kris

• Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p18-18. 2/5p.

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How to market through recession jitters.

• Authors : Zmuda, Natalie

Subjects: *MARKETING strategy; *CONSUMER attitudes; *CONSUMERSUNITED StatesINTERBRAND Corp....

• Source: Advertising Age. 3/24/2008, Vol. 79 Issue 12, p27-27. 1/2p.

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Latest addition to BabyCenter family: site for Latino market.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *WEBSITES; *SPANISH languageBABYCENTER LLC

• Source: Advertising Age. 8/6/2007, Vol. 78 Issue 31, p19-19. 1/2p.

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ANN MUKHERJEE.

• Authors : Meyers, Tiffany

Subjects: *WOMEN executives; *BUSINESSWOMEN; *MARKETING strategyFRITO-Lay North America Inc.MUKHERJEE, Ann

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, pS-4-S-4. 1/6p.

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Colores Origenes.

• Authors : Wentz, Laurel

Subjects: *MARKETING strategy; *MINORITY consumers; *MULTICULTURALISMHOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HDKRUSE, Martha

• Source: Advertising Age. 11/13/2006, Vol. 77 Issue 46, pS-12-S-12. 1/6p. 1 Color Photograph.

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Bravia.

• Authors : Bulik, Beth Snyder

Subjects: *LIQUID crystal display television sets; *WOMEN consumers; *ADVERTISING campaignsSONY Electronics Inc. SONY Electronics Inc. SONY Electronics Inc. 005902150

• Source: Advertising Age. 11/13/2006, Vol. 77 Issue 46, pS-2-S-2. 1/8p. 1 Color Photograph.

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Taco Bell tries to solve its Hispanic conundrum.

• Authors : MacArthur, Kate; Wentz, Laurel

Subjects: *ADVERTISING campaigns; *MARKETING; *HISPANIC American consumersTACO Bell Corp. TACO Bell Corp. TACO Bell Corp. 009657149

• Source: Advertising Age. 9/4/2006, Vol. 77 Issue 36, p36-36. 1/3p. 1 Color Photograph, 1 Graph.

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REFLECTIONS OF REALITY.

• Authors : Buss, Dale

Subjects: *ADVERTISING characters; *MARKETING strategy; *MARKET segmentation

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section p10-11. 2p. 3 Color Photographs.

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GAME FOR ANYTHING.

Subjects: *MALE consumers; *MARKETING executives; *INCOME

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS1-S1. 3/4p. 1 Color Photograph.

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Wal-Mart reconsiders one-size-fits-all tack.

• Authors : Johnson, Bradley

Subjects: *MARKETING strategy; *CONSUMERS; *ADVERTISINGWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMTFLEMING, John

• Source: Advertising Age. 5/1/2006, Vol. 77 Issue 18, p82-82. 3/5p. 1 Color Photograph.

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In-crowd: Paris Hilton, Lucky the Leprechaun.

• Authors : Thompson, Stephanie

Subjects: *BUSINESS; *MARKETING strategy; *CONSUMERSGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GISADDICKS, Mark W.

• Source: Advertising Age. 2/20/2006, Vol. 77 Issue 8, p8-8. 2/5p. 1 Color Photograph.

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Marketers, don't assimilate your Hispanic ads.

• Authors : Negrete, Alex Lopez^1,2

Subjects: *ADVERTISING agencies; *HISPANIC Americans; *CONSUMERS

• Source: Advertising Age. 10/31/2005, Vol. 76 Issue 44, p25-25. 1p. 1 Color Photograph.

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The clock is ticking for aging Timex.

• Authors : Thompson, Stephanie

Subjects: *ADVERTISING campaigns; *MARKETING strategy; *YOUNG consumersTIMEX Corp.

• Source: Advertising Age. 10/17/2005, Vol. 76 Issue 42, p6-6. 1/4p. 1 Color Photograph.

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Emerging Technology: Let the ads rain.

Subjects: *INTERACTIVE multimedia; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p4-4. 1/4p. 1 Color Photograph.

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Eco-efforts rely on authenticity.

• Authors : Buss, Dale

Subjects: *ENVIRONMENTALISM; *MARKETING strategy; *CONSUMERS

• Source: Advertising Age. 6/13/2005, Vol. 76 Issue 24, p32-32. 1p. 1 Color Photograph, 1 Graph.

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Sonia Green.

• Authors : Halliday, Jean

Subjects: *MARKETING executives; *WOMEN executives; *HISPANIC American consumersGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GMGREEN, Sonia

• Source: Advertising Age. 5/30/2005, Vol. 76 Issue 22, Following p28-28. 1/3p. 1 Color Photograph.

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Follow your nose to marketing evolution.

• Authors : Martin; Lindstrom

Subjects: *SENSES; *MARKETING strategy; *MARKETINGSINGAPORE Airlines Ltd. SINGAPORE Airlines Ltd. SINGAPORE Airlines Ltd. 062298674

• Source: Advertising Age. 5/23/2005, Vol. 76 Issue 21, p136-136. 1p. 2 Color Photographs.

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Electronics retailers woo women.

• Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *HOUSEHOLD electronics industry; *HOUSEHOLD electronicsBEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p16-16. 5/6p. 2 Color Photographs, 1 Graph.

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CHANGING THE PRODUCT.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING strategy; *HOUSEHOLD electronics industry; *WOMEN consumersSHARP Electronics Corp.DRECHSLER, Jen; FLAVIA, Tony

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p16-16. 1/6p.

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Letters.

• Authors : Laurance, Christopher¹; Dennis, Barry W.; Witkamp, Falco²

Subjects: *LETTERS to the editor; *MARKETING strategy; *VIDEO gamesBURGER King Corp.

• Source: Advertising Age. 11/1/2004, Vol. 75 Issue 44, p16-16. 1/2p.

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U.K. not feeling the love; McD's puts slogan on ice.

• Authors : MacArthur, Kate

Subjects: *MARKETING strategy; *ADVERTISING campaigns; *CONSUMERSUNITED KingdomMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 10/25/2004, Vol. 75 Issue 43, p45-45. 1/3p.

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MONICA GADSBY.

• Authors : Wentz, Laurel

Subjects: *MARKETING strategy; *BUDGET; *HISPANIC American consumersGADSBY, Monica

• Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, pS-4-S-4. 1/2p. 1 Color Photograph.

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VOTED & QUOTED.

Subjects: *ADVERTISING; *MARKETING strategy; *MARKETING

• Source: Advertising Age. 9/20/2004, Vol. 75 Issue 38, p26-26. 1/8p.

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Greyhound sets sights on young riders.

• Authors : Creamer, Matthew

Subjects: *MARKETING strategy; *CONSUMERS; *BUS terminalsGREYHOUND Lines Inc. ; LANDOR Associates LLCADAMSON, Al

• Source: Advertising Age. 8/30/2004, Vol. 75 Issue 35, p4-23. 2p. 1 Graph.

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P&G launches mag for mothers in U.K.

• Authors : Hall, Emma; Neff, Jack; Wentz, Laurel

Subjects: *PERIODICALS; *MARKETING strategy; *CONSUMERSUNITED KingdomPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/31/2004, Vol. 75 Issue 22, p28-28. 1/9p.

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Value positioning becomes a priority.

• Authors : Neff, Jack

Subjects: *MARKETING strategy; *MARKET positioning; *MARKET repositioningPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p24-30. 2p. 1 Color Photograph.

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Cereal marketers find sweet tooth.

• Authors : Freeman, Laurie

Subjects: *CEREAL products industry; *MARKETING; *CEREAL productsUNITED States

• Source: Advertising Age. 11/20/2000, Vol. 71 Issue 48, ps4-s4. 2/3p. 1 Color Photograph.

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Youthful thinking.

• Authors : Halliday, Jean

Subjects: *YOUNG consumers; *AUTOMOBILE marketing; *MARKETING strategyFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; TOYOTA Motor Sales USA Inc.

• Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, ps14-s16. 2p. 1 Color Photograph.

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Targeting teens means building buzz.

• Authors : Thompson, Stephanie

Subjects: *TARGET marketing; *TEENAGE consumers; *ADVERTISINGUNITED States

• Source: Advertising Age. 3/27/2000, Vol. 71 Issue 13, p26-27. 2p. 3 Color Photographs.

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Car manager focuses on young trendsetters.

• Authors : Halliday, Jean

Subjects: *MARKETING strategy; *WOMEN executives; *AUTOMOBILE marketingFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 FROEHM, Julie; ROOKE, Bruce

• Source: Advertising Age. 2/7/2000, Vol. 71 Issue 6, ps4-s4. 3/5p. 1 Color Photograph.

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Fingerhut initiates the 'pull' strategy to reach Hispanics.

• Authors : Beardi, Cara

Subjects: *MARKETING strategy; *DIRECT mail advertising; *ADVERTISINGFINGERHUT Cos. Inc. ; FEDERATED Department Stores Inc. 006987135 FEDERATED Department Stores Inc. FEDERATED Department Stores Inc. 006987135 006987135 FEDERATED Department Stores Inc. 006987135 FD

• Source: Advertising Age. 12/13/1999, Vol. 70 Issue 51, p85-85. 2/5p. 2 Color Photographs.

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Porsche alters its media strategy.

• Authors : Halliday, Jean

Subjects: *MARKETING strategy; *CONSUMERS; *PERIODICALSPORSCHE Cars North America Inc. PORSCHE Cars North America Inc. PORSCHE Cars North America Inc. 115196479FORD, Richard, 1944-

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p21-21. 2/5p.

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Be out front on gay ads.

Subjects: *LGBTQ+ consumers; *MARKETING strategy; *ADVERTISERS

• Source: Advertising Age. 8/11/1997, Vol. 68 Issue 32, p14-14. 1/5p.

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Pfizer fixates on big picture.

• Authors : Thomaselli, Rich

Subjects: *DRUG advertising; *PHARMACEUTICAL industry; *CONSUMERSPFIZER Inc. 001326495 PFIZER Inc. PFIZER Inc. 001326495 001326495 PFIZER Inc. 001326495 PFE

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p1-31. 3p. 2 Color Photographs, 4 Graphs.

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For savvy teens: Real life, real solutions.

• Authors : Kim, Junu Bryan

Subjects: *TEENAGE consumers; *ADVERTISING campaigns; *MARKETING strategy

• Source: Advertising Age. 8/23/1993, Vol. 64 Issue 35, Special Report... pS-1-S-4. 2p. 1 Chart, 3 Graphs.

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KFC stores boasts flavor of Neighborhood.

• Authors : Cortez, John P.

Subjects: *MARKETING strategy; *MARKET segmentation; *BUSINESS planningKENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 5/31/93, Vol. 64 Issue 23, p3-46. 2p. 1 Color Photograph.

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Nabisco, MLB link.

Subjects: SALES promotion; NABISCO Brands Inc.; MARKETING strategy

• Source: Advertising Age. 6/14/1993, Vol. 64 Issue 25, p42-42. 1/9p.

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Golf sample packs tee off.

• Authors : Loro, Laura

Subjects: SAMPLES (Commerce); TARGET marketing; WOMEN golfersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/18/1993, Vol. 64 Issue 3, p38-38. 1/3p. 1 Black and White Photograph.

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Brand-building on the rebound.

• Authors : Crain, Rance

Subjects: PRODUCT management; MARKETING strategy; CONSUMERS

• Source: Advertising Age. 3/18/1991, Vol. 62 Issue 12, p34-34. 1/3p.

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Feeling green about 'green.'.

• Authors : Hayes, Denis

Subjects: GREEN marketing; MARKETING; ADVERTISING campaignsUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/29/91, Vol. 62 Issue 5, p46-46. 1/3p. 1 Color Photograph.

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