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Feeling green about 'green.'.

• Authors : Hayes, Denis

Subjects: *GREEN marketing; *MARKETING; *ADVERTISING campaignsUNITED States

• Source: Advertising Age. 1/29/91, Vol. 62 Issue 5, p46-46. 1/3p. 1 Color Photograph.

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Brand-building on the rebound.

• Authors : Crain, Rance

Subjects: *PRODUCT management; *MARKETING strategy; *CONSUMERS

• Source: Advertising Age. 3/18/1991, Vol. 62 Issue 12, p34-34. 1/3p.

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Golf sample packs tee off.

• Authors : Loro, Laura

Subjects: *SAMPLES (Commerce); *TARGET marketing; *WOMEN golfersUNITED States

• Source: Advertising Age. 1/18/1993, Vol. 64 Issue 3, p38-38. 1/3p. 1 Black and White Photograph.

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KFC stores boasts flavor of Neighborhood.

• Authors : Cortez, John P.

Subjects: *MARKETING strategy; *AFRICAN American consumers; *MARKET segmentationKENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 5/31/93, Vol. 64 Issue 23, p3-46. 2p. 1 Color Photograph.

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Nabisco, MLB link.

Subjects: *SALES promotion; *MARKETING strategy; *CONSUMERSNABISCO Brands Inc. NABISCO Brands Inc. NABISCO Brands Inc. 101241107 ; MAJOR League Baseball Players Association MAJOR League Baseball Players Association MAJOR League Baseball Players Association 020407417

• Source: Advertising Age. 6/14/1993, Vol. 64 Issue 25, p42-42. 1/9p.

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For savvy teens: Real life, real solutions.

• Authors : Kim, Junu Bryan

Subjects: *MASS media & teenagers; *TEENAGE consumers; *ADVERTISING campaigns

• Source: Advertising Age. 8/23/1993, Vol. 64 Issue 35, Special Report... pS-1-S-4. 2p. 1 Chart, 3 Graphs.

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Be out front on gay ads.

Subjects: *LGBTQ+ consumers; *MARKETING strategy; *ADVERTISERS

• Source: Advertising Age. 8/11/1997, Vol. 68 Issue 32, p14-14. 1/5p.

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Porsche alters its media strategy.

• Authors : Halliday, Jean

Subjects: *MARKETING strategy; *CONSUMERS; *PERIODICALSPORSCHE Cars North America Inc. PORSCHE Cars North America Inc. PORSCHE Cars North America Inc. 115196479FORD, Richard, 1944-

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p21-21. 2/5p.

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Fingerhut initiates the 'pull' strategy to reach Hispanics.

• Authors : Beardi, Cara

Subjects: *MARKETING strategy; *DIRECT mail advertising; *ADVERTISINGFINGERHUT Cos. Inc. ; FEDERATED Department Stores Inc. 006987135 FEDERATED Department Stores Inc. FEDERATED Department Stores Inc. 006987135 006987135 FEDERATED Department Stores Inc. 006987135 FD

• Source: Advertising Age. 12/13/1999, Vol. 70 Issue 51, p85-85. 2/5p. 2 Color Photographs.

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Car manager focuses on young trendsetters.

• Authors : Halliday, Jean

Subjects: *MARKETING strategy; *WOMEN executives; *AUTOMOBILE marketingFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 FROEHM, Julie; ROOKE, Bruce

• Source: Advertising Age. 2/7/2000, Vol. 71 Issue 6, ps4-s4. 3/5p. 1 Color Photograph.

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