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Periodical

MEDIA AGENCY OF THE YEAR.

Authors : BRUELL, ALEXANDRA

Subjects: *ADVERTISING agencies; *CONSUMERS; *MARKET positioningUM (Company) ; CLEAN & Clear (Company) ; JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ

Source: Advertising Age. 1/25/2016, Vol. 87 Issue 2, p0045-0045. 1p.

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Periodical

J.C. PENNEY: HISPANIC WOMEN ARE OUR 'NORTH STAR'.

Authors : Zmuda, Natalie

Subjects: *MARKETING management; *MARKETING strategy; *TARGET marketingJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP

Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p25-25. 1p.

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Periodical

Why you need a curated, authentic, real-time mobile approach to your disruption strategy.

Authors : Dumenco, Simon

Subjects: *ADVERTISING; *MARKETING strategy; *CONSUMERSTWITTER (Web resource)

Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p58-58. 1p.

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Periodical

P&G adapts its web fashion show for Hispanic women.

Authors : Wentz, Laurel

Subjects: *INTERNET marketing; *STREAMING video & television; *HISPANIC American mass mediaPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 11/2/2009, Vol. 80 Issue 37, p42-42. 2/5p.

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Periodical

Ladies who lunch could start lunching on dried meat snacks.

Authors : Skenazy, Lenore

Subjects: *DRIED meat; *WOMEN consumers; *MARKETING strategyLINK Snacks Inc.CLARK, Kris

Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p18-18. 2/5p.

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Periodical

How to market through recession jitters.

Authors : Zmuda, Natalie

Subjects: *MARKETING strategy; *CONSUMER attitudes; *CONSUMERSUNITED StatesINTERBRAND Corp....

Source: Advertising Age. 3/24/2008, Vol. 79 Issue 12, p27-27. 1/2p.

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Periodical

HOW TO TARGET OLDER DEMOS.

Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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Periodical

Latest addition to BabyCenter family: site for Latino market.

Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *WEBSITES; *SPANISH languageBABYCENTER LLC

Source: Advertising Age. 8/6/2007, Vol. 78 Issue 31, p19-19. 1/2p.

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Periodical

ANN MUKHERJEE.

Authors : Meyers, Tiffany

Subjects: *WOMEN executives; *BUSINESSWOMEN; *MARKETING strategyFRITO-Lay North America Inc.MUKHERJEE, Ann

Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, pS-4-S-4. 1/6p.

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Periodical

Bravia.

Authors : Bulik, Beth Snyder

Subjects: *LIQUID crystal display television sets; *WOMEN consumers; *ADVERTISING campaignsSONY Electronics Inc. SONY Electronics Inc. SONY Electronics Inc. 005902150

Source: Advertising Age. 11/13/2006, Vol. 77 Issue 46, pS-2-S-2. 1/8p. 1 Color Photograph.

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