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WHY FOREIGN BRANDS HAVE TO FIGURE OUT CHINA ALL OVER AGAIN; THE COUNTRY WAS ONCE THE LAND OF EASY GROWTH, BUT NO LONGER. TODAY, MARKETERS AND AGENCIES IN CHINA MUST WORK HARDER TO GIVE CONSUMERS WHAT THEY WANT--AND DO IT FASTER.

• Source: Advertising Age. 2015, Vol. 86, Issue 23.

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BANKS DOUBLE DOWN ON BRANDED CONTENT TO CONNECT WITH CONSUMERS; Post recession, financial services marketers are eager to be more transparent.

• Source: Advertising Age. 2015, Vol. 86, Issue 19.

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Forget rewards: Give your loyal consumers stock in the company.

• Authors : LEARMONTH, MICHAEL

Subjects: *MARKETING consultants; *CUSTOMER loyalty programs; *RELATIONSHIP marketingLOYAL3 (Company)SCHNEIDER, Barry

• Source: Advertising Age. 2/13/2012, Vol. 83 Issue 7, p3-25. 2p.

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In search of new consumers, McCormick sprinkles health message into marketing.

• Authors : SCHULTZ, E. J.

Subjects: *ADVERTISING copy; *MARKETING management; *BRAND imageMCCORMICK & Co. Inc.

• Source: Advertising Age. 1/23/2012, Vol. 83 Issue 4, p3-36. 2p.

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Microsoft aims big guns at Google, asks consumers to rethink search.

• Authors : Klaassen, Abbey ; Parekh, Rupal

Subjects: *ADVERTISING campaigns; *WEB search engines; *PRODUCT launchesMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Advertising Age. 5/25/2009, Vol. 80 Issue 19, p1-18. 2p.

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Repeat ad nauseam: TV spots risk driving consumers away.

• Authors : Steinberg, Brian

Subjects: *ADVERTISING; *TELEVISION advertising; *TELEVISION commercials

• Source: Advertising Age. 12/1/2008, Vol. 79 Issue 44, p1-10. 2p.

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CONSUMERS BECOME KINDLE AMBASSADORS.

• Authors : Klaassen, Abbey

Subjects: *ELECTRONIC publishing; *DIRECT marketing; *PRODUCT demonstrationsAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 9/8/2008, Vol. 79 Issue 33, p4-71. 2p.

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U.K. consumers catch companies committing 'green murder'.

• Authors : Hall, Emma

Subjects: *GREEN business; *MARKETING; *CONSUMER attitudesUNITED KingdomFEEL (Company)...

• Source: Advertising Age. 10/8/2007, Vol. 78 Issue 40, p3-46. 2p.

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Innovate, but do it for consumers.

• Authors : Iezzi, Teressa

Subjects: *ADVERTISING executives; *MARKETING; *ADVERTISINGIDEO LLCBENNETT, Paul

• Source: Advertising Age. 9/11/2006, Vol. 77 Issue 37, Special section p8-11. 2p. 1 Color Photograph.

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Consumers dine out on sandwiches.

• Authors : Morrison, Maureen

Subjects: *SANDWICHES; *FAST food restaurants; *CONSUMER behavior

• Source: Advertising Age. 5/6/2013, Vol. 84 Issue 18, p1-1. 1p.

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