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Sears targets Asians.

• Authors : Whalen, Jeanne; Fisher, Christy

Subjects: *MINORITY consumersUNITED StatesSEARS Merchandise Group (Company) ; AMKO Advertising Inc.

• Source: Advertising Age. 10/10/1994, Vol. 65 Issue 43, p1. 2p.

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Retail trails ethnic changes.

• Authors : Rickard, Leah; Whalen, Jeanne

Subjects: *MINORITY consumers; *MARKETINGUNITED States

• Source: Advertising Age. 5/1/1995, Vol. 66 Issue 18, p1-41. 2p. 1 Black and White Photograph.

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Texaco swiftly mounts minority-targeted ads.

• Authors : Halliday, Jean

Subjects: *ADVERTISING campaigns; *MINORITY consumers; *ADVERTISINGTEXACO Inc. 001345164 TEXACO Inc. TEXACO Inc. 001345164 001345164 TEXACO Inc. 001345164 TX; UNIWORLD Group Inc. UNIWORLD Group Inc. UNIWORLD Group Inc. 052821113

• Source: Advertising Age. 11/25/1996, Vol. 67 Issue 48, p6-6. 1/5p.

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GM plans minority ad push for '97.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *MINORITY consumersGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 12/16/1996, Vol. 67 Issue 51, p4-4. 1/5p.

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Defining the 'New America'

• Authors : Schreiber, Alfred L.

Subjects: *ADVERTISING; *ADVERTISERS; *MINORITY consumers

• Source: Advertising Age. 8/3/1998, Vol. 69 Issue 31, p21-21. 3/4p. 1 Color Photograph.

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Lawsuit: Menthol smokes illegally targeted to blacks.

• Authors : Teinowitz, Ira

Subjects: *ACTIONS & defenses (Law); *ANTISMOKING movement; *CIGARETTE advertisingPENNSYLVANIA; PHILADELPHIA (Pa.); UNITED StatesR.J. Reynolds Tobacco Co.

• Source: Advertising Age. 11/2/1998, Vol. 69 Issue 44, p16-16. 2/5p.

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Next issue in minority push.

Subjects: *ADVERTISING; *MINORITY consumers; *MARKETING

• Source: Advertising Age. 5/3/1999, Vol. 70 Issue 19, p34-34. 1/4p.

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Rainbow imperative.

• Authors : Jackson, Jesse L.¹

Subjects: *ADVERTISING; *MULTICULTURALISM; *MINORITY consumersUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

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Critical shift in direction.

• Authors : Daniels, Eugenia C.

Subjects: *YELLOW pages (Telephone directories); *ADVERTISING agencies; *PUBLISHING

• Source: Advertising Age. 2/14/2000, Vol. 71 Issue 7, ps12-s12. 3/5p. 3 Color Photographs, 1 Chart.

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New Carat unit offers ethnic media expertise.

• Authors : Linnett, Richard

Subjects: *CORPORATE divestiture; *ADVERTISING agencies; *MINORITY consumersUNITED StatesCARAT North America (Company) CARAT North America (Company) CARAT North America (Company) 011906521...

• Source: Advertising Age. 5/1/2000, Vol. 71 Issue 19, p14-14. 1/2p. 1 Color Photograph.

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