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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: *TEENAGE consumers; *CONSUMERS; *MARKETINGUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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Rainbow imperative.

• Authors : Jackson, Jesse L.¹

Subjects: *ADVERTISING; *MULTICULTURALISM; *MINORITY consumersUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

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Call it the new America: How U.S. assimilation is changing marketing rules.

• Authors : Neff, Jack

Subjects: *CONSUMERS; MULTICULTURALISMUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p2-2. 2/5p. 1 Graph.

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New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

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Multiculturals get short shrift.

• Authors : Kang, Eliot¹

Subjects: *ADVERTISING agencies; *ADVERTISING; *MULTICULTURALISM

• Source: Advertising Age. 2/19/2001, Vol. 72 Issue 8, p18-18. 2/3p. 1 Color Photograph.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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Music event marketing can prove the best catalyst.

• Authors : Fitzgerald, Kate

Subjects: *AFRICAN American consumers; *HISPANIC American consumers; *MARKETING & societyUNITED States

• Source: Advertising Age. 11/17/1997, Vol. 68 Issue 46, ps10-s12. 2p. 2 Color Photographs.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Pepsi puts interests before ethnicity.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *ADVERTISING; *SOFT drink industryPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/7/2003, Vol. 74 Issue 27, pS-4-S-6. 2p. 10 Color Photographs, 4 Charts.

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FACE REALITY OF NEW DEMO.

Subjects: *MULTICULTURALISM; *MARKETING; *AFRICAN American consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps4-s8. 3p. 12 Color Photographs.

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