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Call it the new America: How U.S. assimilation is changing marketing rules.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *MULTICULTURALISMUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p2-2. 2/5p. 1 Graph.

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New messaging needed to reach 'new majority'

• Authors : Martínez, Laura

Subjects: *MULTICULTURALISM; *MARKETING management; *ECONOMIC trendsUNITED States

• Source: Advertising Age. 6/21/2010, Vol. 81 Issue 25, p4-31. 2p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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Colores Origenes.

• Authors : Wentz, Laurel

Subjects: *MARKETING strategy; *MINORITY consumers; *MULTICULTURALISMHOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HDKRUSE, Martha

• Source: Advertising Age. 11/13/2006, Vol. 77 Issue 46, pS-12-S-12. 1/6p. 1 Color Photograph.

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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: *TEENAGE consumers; *CONSUMERS; *TEENAGERSUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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Pepsi puts interests before ethnicity.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *ADVERTISING; *SOFT drink industryPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/7/2003, Vol. 74 Issue 27, pS-4-S-6. 2p. 10 Color Photographs, 4 Charts.

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New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

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REVERSE english.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *MARKETING; *CONSUMERSUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps1-s2. 2p. 2 Color Photographs, 1 Diagram.

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Shops put more mass into media.

• Authors : Halliday, Jean; Cuneo, Alice Z.

Subjects: *MULTICULTURALISM; *MARKETING; *ETHNIC mass mediaUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps2-s11. 2p. 8 Color Photographs.

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