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Language : english Publication : advertising age Subject : new product development Filter by : Subject Phrase

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Periodical

THREE YEARS AND OUT.

Authors : Frazier, Mya

Subjects: *CONSUMER behavior; *CONSUMERS; *NEW product developmentUNITED States

Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p24-24. 2p. 1 Color Photograph, 1 Graph.

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Periodical

On Fitness Island.

Authors : Fitzgerald, Kate

Subjects: *MARKETING; *CONSUMERS; *SHOPPING mallsUNITED StatesDAVENPORT Works (Company)

Source: Advertising Age. 10/2/2000, Vol. 71 Issue 41, p39-40. 2p. 2 Color Photographs.

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Periodical

USUAL FOLKS NEED NOT APPLY.

Authors : Kopalle, Praveen¹

Subjects: *NEW product development; *COMMERCIAL product testing; *CONSUMERS

Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p23-23. 3/5p.

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Periodical

Strategies for marketing toward the millennium.

Authors : Posten, Robert

Subjects: *CONSUMERS; *CONSUMER behavior; *TRENDS

Source: Advertising Age. 12/8/1997, Vol. 68 Issue 49, p28-28. 2/3p. 1 Color Photograph.

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Periodical

Magic of a brand only carries so far.

Authors : Crain, Rance

Subjects: *BRAND name products; *PRODUCT management; *NEW product developmentMCI Communications Corp. 044760643 MCI Communications Corp. MCI Communications Corp. 044760643 044760643 MCI Communications Corp. 044760643 MCICP

Source: Advertising Age. 2/21/1994, Vol. 65 Issue 8, p18-18. 2/5p. 1 Color Photograph.

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