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Language : english Publication : advertising age Subject : procter & gamble co. Subject : psychology Filter by : Subject

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Periodical

Marketers fear frugality may just be here to stay.

Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Periodical

Dell's Della debacle an example of wrong way to target women.

Authors : Iezzi, Teressa¹

Subjects: *MARKETING & psychology; *LAPTOP computers; *WEBSITESDELL Computer Corp. 114315195 DELL Computer Corp. DELL Computer Corp. 114315195 114315195 DELL Computer Corp. 114315195 DELL

Source: Advertising Age. 5/25/2009, Vol. 80 Issue 19, p13-13. 2/5p.

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Periodical

SECRET CLINICAL STRENGTH.

Authors : Neff, Jack

Subjects: *DEODORANTS; *WOMEN consumers; *MARKET penetrationPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGMILETIC, Janine

Source: Advertising Age. 11/17/2008, Vol. 79 Issue 43, pS-16-S-16. 1/5p. 1 Color Photograph.

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Periodical

DOES YOUR BRAND HAVE PORTABILITY POTENTIAL?

Authors : Adamson, Allen¹

Subjects: *BRAND name products; *CELL phones; *CONSUMERSAPPLE Inc. APPLE Inc. APPLE Inc. AAPL

Source: Advertising Age. 7/23/2007, Vol. 78 Issue 29, p17-17. 1p. 2 Color Photographs.

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Periodical

Paper trail: What grocery lists reveal about shoppers.

Authors : Skenazy, Lenore

Subjects: *GROCERY shopping; *SHOPPING; *CONSUMERSMILK Eggs Vodka (Book)KEAGGY, Bill

Source: Advertising Age. 6/11/2007, Vol. 78 Issue 24, p18-18. 2/5p.

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Periodical

The unique selling proposition falls prey to ads as entertainment.

Authors : Crain, Rance

Subjects: *ADVERTISING; *COMMUNICATION in marketing; *PSYCHOLOGY

Source: Advertising Age. 6/23/1997, Vol. 68 Issue 25, p13-13. 2/5p. 1 Color Photograph.

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Periodical

Newspapers need a woman's touch.

Authors : Brown, Tina

Subjects: NEWSPAPERS; NEWSPAPER publishing; JOURNALISM

Source: Advertising Age. 6/10/1991, Vol. 62 Issue 24, p26-26. 1/5p.

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