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Periodical

Philips: We're not just light bulbs.

Authors : Bulik, Beth Snyder

Subjects: *ELECTRONIC industries; *BRAND identification; *CONSUMERSUNITED StatesKONINKLIJKE Philips NV ; MAGNAVOX Electronic Systems Co. ; NORELCO Consumer Products Co. NORELCO Consumer Products Co. NORELCO Consumer Products Co. 037515244

Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p3-49. 2p.

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Periodical

Ad intrusion up, say consumers.

Authors : ATKINSON, CLAIRE

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERSUNITED States

Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

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Periodical

CMO'S GUIDE TO AD BOYCOTTS.

Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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Periodical

Nestle banks on databases.

Authors : Rapp, Stan; Collins, Thomas L.

Subjects: *MARKETING; *PRODUCT management; *MARKETING managementEUROPENESTLE SA

Source: Advertising Age. 10/25/1993, Vol. 64 Issue 45, p16-S-10. 3p. 5 Color Photographs.

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Periodical

Design doesn't need a correction; design will do the correcting.

Authors : Iezzi, Teressa^1,2

Subjects: *PRODUCT design; *INDUSTRIAL design; *INDUSTRIAL design management

Source: Advertising Age. 1/19/2009, Vol. 80 Issue 2, p16-16. 2/5p.

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Periodical

In a small Danish town, Lego is shaping the future of commerce.

Authors : Garfield, Bob

Subjects: *PRODUCT management; *LEGO toys; *CONSUMERSBILLUND (Denmark); DENMARKLEGO A/S

Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, p22-22. 3/4p.

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Periodical

CREATIVE LICENSE.

Authors : Sanders, Lisa; Stanley, T. L.

Subjects: *MARKETING; *ADVERTISING; *SALES promotion

Source: Advertising Age. 4/17/2006, Vol. 77 Issue 16, p12-12. 1p. 7 Color Photographs.

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Periodical

Winning with dissonant design.

Authors : Hogue, Stuart¹

Subjects: *PRODUCT design; *PRODUCT management; *CONSUMPTION (Economics)NICHE Retail LLC

Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p15-15. 1p. 2 Color Photographs.

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Periodical

How to create Explosive Self-Generating Demand.

Authors : Dye, Renée¹

Subjects: *ECONOMIC demand; *PRODUCT management; *BEANIE Babies (Trademark)BLAIR Witch Project, The (Film)

Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, special section ps20-s20. 1p. 5 Color Photographs.

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Periodical

Baby food brand strength.

Authors : Webster, Nancy Coltun

Subjects: *BRAND name products; *PRODUCT management; *CONSUMERSYOUNG & Rubicam Inc. 006992515 YOUNG & Rubicam Inc. YOUNG & Rubicam Inc. 006992515 006992515 YOUNG & Rubicam Inc. 006992515 YNR

Source: Advertising Age. 9/20/1999, Vol. 70 Issue 39, p42-42. 1/8p. 1 Chart.

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