Search Results

CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

Record details

HOW YOUR BRAND CAN WIN ON AMAZON.

Subjects: *PRODUCT management; *INTERNET marketing; *INTERNET advertisingAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 9/15/2014, Vol. 85 Issue 19, p0025-0025. 1p.

Record details

LUNCHABLES TARGETS LUCRATIVE TEEN MARKET.

• Authors : Schultz, E. J.

Subjects: *PRODUCT management; *NEW product development; *BRAND extensionKRAFT Foods Group Inc.

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p12-12. 1p.

Record details

OAKLEY BREAKS OUT OF BOYS-CLUB MENTALITY, LOOKS TO ATTRACT WOMEN.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *SPORTSWEAR for women; *SUNGLASSESOAKLEY Inc. OAKLEY Inc. OAKLEY Inc. OO

• Source: Advertising Age. 6/3/2013, Vol. 84 Issue 22, p20-20. 1p.

Record details

Caprice crosses border as Palmolive makes shampoo play in U.S.

• Authors : Neff, Jack

Subjects: *SHAMPOOS; *PRODUCT management; *PRODUCT placementUNITED StatesCOLGATE-Palmolive Co. 037285165 COLGATE-Palmolive Co. COLGATE-Palmolive Co. 037285165 037285165 COLGATE-Palmolive Co. 037285165 CL; WAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

• Source: Advertising Age. 6/28/2010, Vol. 81 Issue 26, p2-21. 2p.

Record details

Design doesn't need a correction; design will do the correcting.

• Authors : Iezzi, Teressa^1,2

Subjects: *PRODUCT design; *INDUSTRIAL design; *INDUSTRIAL design management

• Source: Advertising Age. 1/19/2009, Vol. 80 Issue 2, p16-16. 2/5p.

Record details

Philips: We're not just light bulbs.

• Authors : Bulik, Beth Snyder

Subjects: *ELECTRONIC industries; *BRAND identification; *CONSUMERSUNITED StatesKONINKLIJKE Philips NV ; MAGNAVOX Electronic Systems Co. ; NORELCO Consumer Products Co. NORELCO Consumer Products Co. NORELCO Consumer Products Co. 037515244

• Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p3-49. 2p.

Record details

In a small Danish town, Lego is shaping the future of commerce.

• Authors : Garfield, Bob

Subjects: *PRODUCT management; *LEGO toys; *CONSUMERSBILLUND (Denmark); DENMARKLEGO A/S

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, p22-22. 3/4p.

Record details

CREATIVE LICENSE.

• Authors : Sanders, Lisa; Stanley, T. L.

Subjects: *MARKETING; *ADVERTISING; *SALES promotion

• Source: Advertising Age. 4/17/2006, Vol. 77 Issue 16, p12-12. 1p. 7 Color Photographs.

Record details

Winning with dissonant design.

• Authors : Hogue, Stuart¹

Subjects: *PRODUCT design; *PRODUCT management; *CONSUMPTION (Economics)NICHE Retail LLC

• Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p15-15. 1p. 2 Color Photographs.

Record details