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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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HOW YOUR BRAND CAN WIN ON AMAZON.

Subjects: *PRODUCT management; *INTERNET marketing; *INTERNET advertisingAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 9/15/2014, Vol. 85 Issue 19, p0025-0025. 1p.

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LUNCHABLES TARGETS LUCRATIVE TEEN MARKET.

• Authors : Schultz, E. J.

Subjects: *PRODUCT management; *NEW product development; *BRAND extensionKRAFT Foods Group Inc.

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p12-12. 1p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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OAKLEY BREAKS OUT OF BOYS-CLUB MENTALITY, LOOKS TO ATTRACT WOMEN.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *SPORTSWEAR for women; *SUNGLASSESOAKLEY Inc. OAKLEY Inc. OAKLEY Inc. OO

• Source: Advertising Age. 6/3/2013, Vol. 84 Issue 22, p20-20. 1p.

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Beer shows signs of recovery.

• Authors : Schultz, E.J.

Subjects: *BEER advertising; *BEER sales & prices; *BEER industryUNITED States

• Source: Advertising Age. 10/22/2012, Vol. 83 Issue 38, p1-1. 1p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: *WOMEN consumers; *COUPONS (Retail trade); *SHOPPINGLINCICUM, Gina

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Consumer divide grows between haves and have-nots.

• Authors : NEFF, JACK

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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Takeaways: What Marketers Can Do.

Subjects: *BABY boom generation; *OLDER people; *MARKETING & societyUNITED States

• Source: Advertising Age. 4/4/2011 Ad Age Insights Supplement, Vol. 82, p16-16. 1p.

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Matters not if you're naughty or nice, gifts will still be few.

• Authors : CARMICHAEL, MATT

Subjects: *CONSUMER behavior research; *HOLIDAY shopping; *SHOPPINGUNITED States

• Source: Advertising Age. 12/6/2010, Vol. 81 Issue 43, p8-8. 3/5p. 3 Charts.

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