Search Results

Ad intrusion up, say consumers.

• Authors : ATKINSON, CLAIRE

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERSUNITED States

• Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

Record details

How to create Explosive Self-Generating Demand.

• Authors : Dye, Renée¹

Subjects: *ECONOMIC demand; *PRODUCT management; *BEANIE Babies (Trademark)BLAIR Witch Project, The (Film)

• Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, special section ps20-s20. 1p. 5 Color Photographs.

Record details

Baby food brand strength.

• Authors : Webster, Nancy Coltun

Subjects: *BRAND name products; *PRODUCT management; *CONSUMERSYOUNG & Rubicam Inc. 006992515 YOUNG & Rubicam Inc. YOUNG & Rubicam Inc. 006992515 006992515 YOUNG & Rubicam Inc. 006992515 YNR

• Source: Advertising Age. 9/20/1999, Vol. 70 Issue 39, p42-42. 1/8p. 1 Chart.

Record details

Mead Johnson readies full line for Viactiv brand.

• Authors : Goetzl, David; Pollack, Judann

Subjects: *NEW product development; *NUTRITION; *WOMEN consumersMEAD Johnson & Co.

• Source: Advertising Age. 7/19/1999, Vol. 70 Issue 30, p4-4. 1/3p.

Record details

How much should you spend on advertising?

• Authors : Hayman, Dana W.¹; Schultz, Don E.^2,3

Subjects: *MARKETING; *DECISION making; *CHIEF executive officers

• Source: Advertising Age. 4/26/1999, Vol. 70 Issue 18, p32-32. 2/3p.

Record details

Nestle banks on databases.

• Authors : Rapp, Stan; Collins, Thomas L.

Subjects: NESTLE SA; MARKETING; PRODUCT managementEUROPE

• Source: Advertising Age. 10/25/1993, Vol. 64 Issue 45, p16-S-10. 3p. 5 Color Photographs.

Record details

It's five years away, but Millennium Fever is now.

• Authors : Rosenfield, James R.

Subjects: MILLENNIUM (Eschatology); MARKETING; CONSUMERS

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, p14-14. 1/4p.

Record details

Magic of a brand only carries so far.

• Authors : Crain, Rance

Subjects: BRAND name products; PRODUCT management; MCI Communications Corp.

• Source: Advertising Age. 2/21/1994, Vol. 65 Issue 8, p18-18. 2/5p. 1 Color Photograph.

Record details

Play-it-safe products.

Subjects: MARKETING; CONSUMER behavior; OLSON, DavidUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/14/1994, Vol. 65 Issue 7, p20-20. 1/5p.

Record details

Brand-building on the rebound.

• Authors : Crain, Rance

Subjects: PRODUCT management; MARKETING strategy; CONSUMERS

• Source: Advertising Age. 3/18/1991, Vol. 62 Issue 12, p34-34. 1/3p.

Record details