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Periodical

MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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Periodical

LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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Periodical

CMO'S GUIDE TO AD BOYCOTTS.

Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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Periodical

IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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Periodical

MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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Periodical

B-TO-B CMOS TACKLE DATA, CONTENT IN 2016.

Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *MARKETING; *MILLENNIAL consumers

Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0020-0020. 1p.

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Periodical

ONE YEAR LATER, HOW IS VIACOM’S DATA PLAY HOLDING UP?

Authors : POGGI, JEANINE

Subjects: *MARKETING; *MASS media industry; *CONSUMERSVIACOM Inc. (2006- )SCHIRESON, Kern

Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0020-0020. 1p.

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Periodical

HOW TO CREATE A REWARDS PROGRAM THAT REALLY WORKS.

Authors : Rodriguez, Ashley

Subjects: *AWARDS; *CONSUMERS; *POSITIONING (Advertising)

Source: Advertising Age. 6/15/2015, Vol. 86 Issue 13, p0042-0042. 1p.

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Periodical

SPIKE LEE ON CLIENTS, THE KNICKS AND THE NEED FOR CHANGE IN ADLAND.

Authors : Crain, Rance

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *MARKETINGAMERICAN Advertising Federation AMERICAN Advertising Federation AMERICAN Advertising Federation 072663339LEE, Spike, 1957-

Source: Advertising Age. 5/4/2015, Vol. 86 Issue 9, p0066-0066. 1p.

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Periodical

RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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