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Language : english Publication : advertising age Subject : sales promotion Filter by : Subject

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Periodical

Events, promo push: Miller unleashes $165M bar bender.

Authors : Arndorfer, James B.

Subjects: *YOUNG adult consumers; *BRAND equity; *SALES promotionUNITED StatesMILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809

Source: Advertising Age. 11/1/2004, Vol. 75 Issue 44, p1-61. 2p.

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Periodical

'Tis the season to trim promos.

Authors : Cardona, Mercedes M.

Subjects: RETAIL stores; PRICE cutting; SALES promotionUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p4-49. 2p. 1 Color Photograph, 3 Graphs.

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Periodical

Magazines adopt 1st sweepstakes ethics guidelines.

Authors : Kerwin, Ann Marie; Krol, Carol; Teinowitz, Ira

Subjects: PERIODICAL publishing; SWEEPSTAKES; SALES promotion

Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p3-74. 2p.

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Periodical

Toyota needn't blush over ad; tooth jewelry is a fashion fad.

Authors : Crain, Rance

Subjects: *MINORITY consumers; *ADVERTISING campaigns; *SALES promotionTOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TMJACKSON, Jesse, 1941-

Source: Advertising Age. 8/27/2001, Vol. 72 Issue 35, p12-12. 1/2p. 1 Color Photograph.

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Periodical

CREATIVE LICENSE.

Authors : Sanders, Lisa; Stanley, T. L.

Subjects: MARKETING; ADVERTISING; SALES promotion

Source: Advertising Age. 4/17/2006, Vol. 77 Issue 16, p12-12. 1p. 7 Color Photographs.

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Periodical

Paris is burning: Carl's Jr. becomes a media owner.

Authors : MaCarthur, Kate

Subjects: WEBSITES; FAST food restaurants; CONSUMERS

Source: Advertising Age. 6/27/2005, Vol. 76 Issue 26, p4-4. 1/2p. 2 Color Photographs, 1 Graph.

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Periodical

Marketers need a resolution: Keep the playbook simple.

Authors : Crain, Rance

Subjects: MARKETING; ADVERTISING; ADVERTISING campaigns

Source: Advertising Age. 1/13/2003, Vol. 74 Issue 2, p22-22. 1/2p. 1 Color Photograph.

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Periodical

How women can see Echo.

Authors : Fitzgerald, Kate

Subjects: TOYOTA Motor Sales USA Inc.; QUIKSILVER Inc.; SALES promotionUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 1/1/2001, Vol. 72 Issue 1, p21-21. 1/2p. 1 Color Photograph.

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Periodical

The future of America's great brands isn't so hot, and that's not cool.

Authors : Crain, Rance

Subjects: BRAND name products; MANAGEMENT; ECONOMIC trends

Source: Advertising Age. 8/18/1997, Vol. 68 Issue 33, p15-15. 1/2p. 1 Color Photograph.

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Periodical

'Ford choice' ads reflect new price strategy.

Authors : Halliday, Jean

Subjects: ADVERTISING campaigns; AUTOMOBILE sales & prices; SALES promotion

Source: Advertising Age. 8/18/1997, Vol. 68 Issue 33, p4-4. 1/4p.

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