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Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *TARGET marketingUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Arcade craze swings into the living room.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMERS; *TARGET marketing; VIDEO gamesUNITED StatesKONAMI Corp. of America

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p3-52. 2p. 1 Color Photograph.

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Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

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Media group targeting iTV.

• Authors : Teinowitz, Ira

Subjects: *INTERACTIVE television; *RIGHT of privacy; *MASS mediaUNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p9-9. 1/2p.

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SHAKING UP THE ETHNIC-CARE AISLE.

• Authors : Neff, Jack

Subjects: *PERSONAL care products industry; *AFRICAN American consumers; *TARGET marketingWALKER & Co. ; SALLY Beauty Supply LLCWALKER, Tristan

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0027-0027. 1p.

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Good grooming ploys attract campus crowd.

• Authors : Neff, Jack

Subjects: *TARGET marketing; *CONSUMERSUNITED StatesUNILEVER Group (Company) ; JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ

• Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, pS-6-S-6. 1/2p. 1 Color Photograph.

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Evolution of tweens' tastes keeps retailers on their toes.

• Authors : Tode, Chantal

Subjects: *CONSUMERS; *RETAIL industry; *TARGET marketingUNITED StatesLIMITED Too Inc. ; WET Seal Inc. WET Seal Inc. WET Seal Inc. WTSLA

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps6-s6. 2/3p. 3 Color Photographs.

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Marketers get beached.

• Authors : Atkinson, Claire

Subjects: *TARGET marketing; *CONSUMERS; BEACHESLIFETIME Entertainment Services LLC LIFETIME Entertainment Services LLC LIFETIME Entertainment Services LLC 103305082 ; VOLVO Cars of North America LLC ; VAN Wagner Aerial Media (Company)MORAN, Catherine

• Source: Advertising Age. 8/2/2004, Vol. 75 Issue 31, p6-6. 1/3p. 2 Color Photographs.

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HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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Where does multicultural targeting fit in a diverse world? Race, ethnicity important in reaching socially savvy consumers, but not as much as you might think.

• Authors : Carmichael, Matthew

• Source: Advertising Age. 2011, Vol. 82, Issue 22.

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