Search Results

RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

• Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

Record details

SHAKING UP THE ETHNIC-CARE AISLE.

• Authors : Neff, Jack

Subjects: *PERSONAL care products industry; *AFRICAN American consumers; *TARGET marketingWALKER & Co. ; SALLY Beauty Supply LLCWALKER, Tristan

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0027-0027. 1p.

Record details

J.C. PENNEY: HISPANIC WOMEN ARE OUR 'NORTH STAR'.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *MARKETING strategy; *TARGET marketingJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP

• Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p25-25. 1p.

Record details

HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

Record details

AG tailors mobile entertainment.

• Authors : Wentz, Laurel

Subjects: *TARGET marketing; *HISPANIC American consumers; *AFRICAN American consumersAG Interactive (Company) ; UNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVNMONTES, Nicholas

• Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, p38-38. 3/5p. 3 Color Photographs.

Record details

Census basis for unkind cut.

• Authors : Strachan, Marc Stephenson¹

Subjects: *AFRICAN American consumers; *AFRICAN Americans; *MARKETINGUNITED States

• Source: Advertising Age. 12/2/2002, Vol. 73 Issue 48, p28-28. 3/4p. 1 Color Photograph.

Record details

Foreign flavors, mainstream taste.

• Authors : Williamson, Debra Aho

Subjects: *FOOD marketing; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

Record details

Retailers break out of multicultural silo.

• Authors : WENTZ, LAUREL

Subjects: *RETAIL industry; *MARKETING management; *ADVERTISING media planning

• Source: Advertising Age. 3/19/2012, Vol. 83 Issue 12, p12-12. 1/2p.

Record details

Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *ETHNIC groupsUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

Record details

GILT GROUPE.

• Authors : Zmuda, Natalie

Subjects: *ELECTRONIC commerce; *TARGET marketing; *WOMEN consumersGILT Groupe Inc.

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p12-12. 1/6p. 1 Color Photograph.

Record details

Verizon targets women with Hub phone.

• Authors : Miley, Marissa

Subjects: *TARGET marketing; *WOMEN consumers; *ADVERTISING campaignsVERIZON Communications Inc. VERIZON Communications Inc. VERIZON Communications Inc. VZ

• Source: Advertising Age. 3/9/2009, Vol. 80 Issue 9, p18-18. 1/4p.

Record details

BET NETWORKS.

Subjects: *AFRICAN American consumers; *TARGET marketing; *INTEGRATED marketingBLACK Entertainment Television LLC

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, pM8-M8. 1p.

Record details

Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

Record details

JC PENNEY BETS BIG ON AMERICAN LIVING.

• Authors : Zmuda, Natalie

Subjects: *CLOTHING industry marketing; *TARGET marketing; *HISPANIC American consumersJ.C. Penney Co. Inc. J.C. Penney Co. Inc. J.C. Penney Co. Inc. JCP; POLO Ralph Lauren Corp. 046169595 POLO Ralph Lauren Corp. POLO Ralph Lauren Corp. 046169595 046169595 POLO Ralph Lauren Corp. 046169595 RLBOYLSON, Mike

• Source: Advertising Age. 2/18/2008, Vol. 79 Issue 7, p8-8. 1/2p. 2 Color Photographs.

Record details

IAG Research: Spanish-language ads.

• Authors : Halliday, Jean

Subjects: *HISPANIC American consumers; *DEMOGRAPHIC surveys; *TARGET marketingUNIVISION Communications Inc. 009522694 UNIVISION Communications Inc. UNIVISION Communications Inc. 009522694 009522694 UNIVISION Communications Inc. 009522694 UVN; TELEMUNDO Communications Group Inc. ; IAG Research (Company)MILLER, Lois

• Source: Advertising Age. 1/7/2008, Vol. 79 Issue 1, p18-18. 1/4p.

Record details

Who's Asian and what it means for marketers.

• Authors : Imada, Bill¹

Subjects: *ASIAN American consumers; *ASIAN Americans; *PACIFIC IslandersUNITED States

• Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p19-19. 3/5p.

Record details

GET CONNECTED WITH LATINOS IN NUEVO AMERICA.

• Authors : McFarlane, Cynthia¹; Semple, Laura²

Subjects: *HISPANIC American consumers; *TARGET marketing; *MARKET segmentation

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-50. 2p. 7 Color Photographs.

Record details

On the road: Kellogg's Healthy Beginnings.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *TARGET marketingKELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K

• Source: Advertising Age. 4/2/2007, Vol. 78 Issue 14, p30-30. 1/4p.

Record details

Wal-Mart retools stores with Hispanics in mind.

• Authors : Neff, Jack

Subjects: *TARGET marketing; *HISPANIC American consumers; *MUSIC advertisingWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; VIACOM Inc. (1971-2005) VIACOM Inc. (1971-2005) VIACOM Inc. (1971-2005) VIAEL Hage, Simon

• Source: Advertising Age. 10/2/2006, Vol. 77 Issue 40, p43-43. 1/3p.

Record details

To grab Latinos, Sony emphasizes education.

• Authors : Wentz, Laurel

Subjects: *TOURS; *TARGET marketing; *HISPANIC American consumersSOUTHERN CaliforniaSONY Electronics Inc. SONY Electronics Inc. SONY Electronics Inc. 005902150...

• Source: Advertising Age. 10/2/2006, Vol. 77 Issue 40, p43-43. 1/3p. 1 Color Photograph.

Record details

Wal-Mart tries to be MySpace. Yes, seriously.

• Authors : Frazier, Mya

Subjects: *BUSINESS planning; *WEBSITES; *TEENAGE consumersWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

• Source: Advertising Age. 7/17/2006, Vol. 77 Issue 29, p1-27. 2p. 1 Color Photograph.

Record details

REFLECTIONS OF REALITY.

• Authors : Buss, Dale

Subjects: *ADVERTISING characters; *MARKETING strategy; *MARKET segmentation

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section p10-11. 2p. 3 Color Photographs.

Record details

Auto industry may be hampered by overabundance of creativity.

• Authors : Ries, Al¹

Subjects: *ADVERTISING; *AUTOMOBILE industry; *TARGET marketing

• Source: Advertising Age. 5/29/2006, Vol. 77 Issue 22, p15-15. 2/5p. 1 Color Photograph.

Record details

Advertisers shifting from a simple-minded approach.

• Authors : Dobrow, Larry

Subjects: *MALE consumers; *TARGET marketing; *YOUNG menUNITED StatesAMERICAN Dad! (TV program)...

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS2-S3. 2p. 2 Color Photographs.

Record details

GAME FOR ANYTHING.

Subjects: *MALE consumers; *MARKETING executives; *INCOME

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS1-S1. 3/4p. 1 Color Photograph.

Record details