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Periodical

'Mike' spikes Gatorade's new Jordan advertising.

Subjects: *TELEVISION advertising; *BEVERAGES; *BASKETBALL playersJORDAN, Michael, 1963-

  • Source: Advertising Age. 8/12/1991, Vol. 62 Issue 33, p36-36. 2/5p. 3 Color Photographs.

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Periodical

LETTERS.

Subjects: *LETTERS to the editor; *ADVERTISING; *CONSUMERS

  • Source: Advertising Age. 5/17/1993, Vol. 64 Issue 21, p24-24. 3/5p.

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Periodical

From trying harder to 'nothing but net,' ads lost their focus.

Subjects: *TELEVISION advertising; *CONSUMERS; *MARKETING

  • Source: Advertising Age. 5/16/1994, Vol. 65 Issue 21, p32-32. 2/3p. 3 Black and White Photographs.

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