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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

• Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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A DECADE IN, DOVE'S 'REAL BEAUTY' SEEMS TO BE AGING WELL.

• Authors : Neff, Jack

Subjects: *WOMEN'S attitudes; *ADVERTISING campaigns; *HYGIENE productsUNILEVER Group (Company)

• Source: Advertising Age. 1/20/2014, Vol. 85 Issue 2, p6-6. 1p.

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OAKLEY BREAKS OUT OF BOYS-CLUB MENTALITY, LOOKS TO ATTRACT WOMEN.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *SPORTSWEAR for women; *SUNGLASSESOAKLEY Inc. OAKLEY Inc. OAKLEY Inc. OO

• Source: Advertising Age. 6/3/2013, Vol. 84 Issue 22, p20-20. 1p.

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Beer shows signs of recovery.

• Authors : Schultz, E.J.

Subjects: *BEER advertising; *BEER sales & prices; *BEER industryUNITED States

• Source: Advertising Age. 10/22/2012, Vol. 83 Issue 38, p1-1. 1p.

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Chevy's ads evolved with the changing role of women in society.

• Authors : HALPERT, JULIE

Subjects: *HISTORY of advertising; *CHEVROLET automobiles; *ADVERTISING agenciesCHEVROLET (Company) ; CAMPBELL-Ewald Co. CAMPBELL-Ewald Co. CAMPBELL-Ewald Co. 006957658

• Source: Advertising Age. 10/31/2011, Vol. 82 Issue 39, pC28-C30. 2p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: *WOMEN consumers; *COUPONS (Retail trade); *SHOPPINGLINCICUM, Gina

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Takeaways: What Marketers Can Do.

Subjects: *BABY boom generation; *OLDER people; *MARKETING & societyUNITED States

• Source: Advertising Age. 4/4/2011 Ad Age Insights Supplement, Vol. 82, p16-16. 1p.

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Best Buy says blast is based on research.

• Authors : ZMUDA, NATALIE

Subjects: *MARKETING management; *ADVERTISING media planning; *MARKETING researchBEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p3-18. 2p.

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ACTION STEPS FOR MARKETERS.

• Authors : Mack, Ann

Subjects: *ADVERTISING & women; *WOMEN consumers; *WOMEN employees

• Source: Advertising Age. 6/7/2010, Vol. 81 Issue 23, Special Section p26-26. 1p.

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